On Wednesday, Adaptive Medias, a leading provider of mobile video delivery and monetization solutions, announced the signing of LatinOn Group, one of the largest Hispanic media agencies in the world, to its comprehensive mobile video technology platform, Media Graph. This agreement represents the latest in a series of signings by the company aimed at transitioning from its lower margin marketplace business to its higher margin Media Graph business model. In addition to the revenue realized from this contract, ADTM will look to gain a strategic foothold in the expansive Hispanic digital media market, which, according to Nielsen research, is one of the most rapidly growing markets in the world.
“We are pleased to add one of the largest Hispanic agencies to our Media Graph platform,” John B. Strong, chief executive officer of ADTM, stated in a news release. “Our goal has remained consistent – to enhance the ability for publishers to access and monetize digital content and simplify the process.”
Media Graph is a revolutionary video player specially designed to address the growing trend of mobile viewing. By ensuring cross-platform compatibility through a convenient, centralized solution, ADTM allows publishers, producers and advertisers to easily and effectively monetize digital video content while creating impactful, controlled brand advertising experiences that can be seamlessly delivered to an expansive target audience across a wide variety of devices.
Rising demand for its innovative technology has the company on pace to achieve record financial growth during its fiscal quarter ending September 30, 2015. According to a recent update, ADTM expects its revenues for the period to reach approximately $1.5 million, which would represent a 36 percent sequential increase from its second quarter results. At its current pace, the company expects to achieve breakeven results by the end of its current fiscal year.
“With margins as high as 80 percent, we expect our Media Graph platform to enable us to achieve breakeven results as early as the fourth quarter of this year,” continued Strong. “Although our third quarter performance is expected to be stellar based on preliminary data, current trends suggest that our fourth quarter revenues and bottom line could represent the single best quarter in the company’s history.”
Since releasing the enhanced version of Media Graph in March, ADTM has made significant progress toward establishing a sustainable presence in the thriving mobile advertising sector. For prospective shareholders, the company’s momentum makes it an intriguing investment opportunity as it looks to continue building on the market presence of its Media Graph platform while promoting strong financial growth.
For more information, visit www.adaptivem.com
