- A company’s ability to establish, maintain strong brand equity creates passionate, loyal consumers
- Creating a community, differentiating are essential steps in building a powerful brand
- Since inception, SHRG has devoted itself to creating a community where entrepreneurs and consumers alike can find health, wealth and happiness
Creating a recognizable brand is essential to success for companies in any industry, especially in direct sales. Direct Selling News (“DSN”) recently shared key tips to “up your brand game” (https://ibn.fm/oQLYO), and many smart companies in the space, such as Sharing Services Global (OTCQB: SHRG), understand that “creating and maintaining strong brand equity creates consumers that are passionate. And once a consumer becomes passionate about a brand, they assign added value to it.”
In what it calls a “Brand Equity Playbook,” DSN explores the value of creating a community and differentiating. In regards to creating a community, the article observes that “conventional wisdom surrounding brand building almost always lists ‘know your customer’ as the most important thing.
“But knowing who your customer is isn’t nearly enough,” the article continues. “You also need to understand your customer; connect with your customer; and—most importantly—create shared experiences with your customer. It’s imperative to develop a fuller understanding of not just who they are but who they want to be; why they are interested in your products (or your opportunity); what needs your products can fulfill; and what they hope to accomplish from their interaction with you.”
In addition, the article notes that “one of the most crucial steps to building brand equity is to differentiate yourself from the competition. This is especially true for direct sellers. In this channel, you aren’t just marketing products. You are offering a community, an opportunity and a partnership. Be clear—in tangible, compelling terms—what the products can do for your customers and why that matters.”
Sharing Services could be the poster child for these brand-building tips. Since inception, the company has devoted itself to creating a community where both entrepreneurs and consumers can find health, wealth and happiness (https://ibn.fm/LgFJ9). The company has created a place where entrepreneurs can succeed as they work together to serve others in a community where technology is a strength, research is the foundation to excellence in decision making and quality is fundamental to sustainable success. The company further differentiates itself by replacing complexity with simplicity and making timely decisions.
“The best brands live permanently in our imagination,” the DSN article concludes. “We have happy memories and positive experiences we associate with them. Their products help us live better, simpler, smarter or healthier lives. The value they bring us keeps us consistently engaged, entertained and excited.”
SHRG has done a stellar job of incorporating these simple principles in its growing business as it focuses on partnering with business builders and customers alike to build a powerful brand that offers the potential to change people’s lives.
Sharing Services Global Corporation is a publicly traded diversified company dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer. Its primary division includes Elevacity U.S. LLC, the parent company of the Happy Co. and a sales and marketing company based on utilization of independent contractors as the sales force.
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG