Marketing professionals are invited to take their outreach to the next level at the 4th Digital Marketing In Life Sciences conference, streaming online February 15-16, 2023. The agenda focuses on new digital channels, creating interesting and informative content, and data acquisition to improve customer personalization in an evolving and competitive digital marketing arena.
The event is organized by Dynamic Global Events (“DGE”), a leading life science b2b event organizing company. The 4th Digital Marketing in Life Sciences conference will be streamed live on a trusted interactive platform. Life science experts of global acclaim will attend the event to share their expertise and valuable insights. They will offer their views on successfully building multimedia and other digital strategies to stay relevant. The evolving life science marketing landscape makes it vital to design futuristic digital marketing strategies.
In an ever-changing social networking scenario, marketing professionals must confidently understand and navigate the metaverse and short-format videos, as well as deal with questions surrounding whether to personalize data or prioritize relevant data. At DGE’s 4th Digital Marketing in Life Sciences Conference attendees gain exposure to deep insights and novel case studies for building successful multimedia strategies. The end result will be easier engagement with potential audiences on social platforms.
Other topics at the conference include:
- Making digital accessibility a priority
- Leveraging short-term video marketing while complying with regulations
- Understanding VR technology and identifying associated pros and cons
- Tapping the potential of metaverse
- Safeguarding your marketing strategy against post-pandemic HCP burnout
As elements like Metaverse take a front seat in digital marketing, patients and employees need ample digital accessibility and flexibility, and must stay updated with new technologies and evolving marketing strategies. Biotech, pharma, and med device companies have to evolve and adapt these novel techniques to engage with the audience.
As short-term videos grow more mainstream, life science marketing experts have to be trained in the unique approaches for this format. Marketing experts must also be adept with VR technology and identify the relevant marketing strategies that increase their audience engagement and conversions.