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ChineseInvestors.com Inc.’s (CIIX) Pop-Up Store Strategy Offers Unique Retail Branding, Shopping Intimacy

  • CIIX’s Q3 2019 revenue was driven by hemp and CBD product sales, generating $1.1 million of the quarter’s $1.4 million in sales
  • CIIX subsidiary Chinese Wellness Center launched a pop-up store in California’s Glendale Galleria Mall
  • Forbes reports that pop-up stores provide an intimate experience, create awareness and drive a unique shopping experience

ChineseInvestors.com Inc.’s (OTCQB: CIIX) wholly owned Chinese Wellness Center (“CWC”) subsidiary entered a new wave of retailing when it debuted a pop-up store in the Glendale Galleria Mall in California earlier this month. The store showcases its own opt line of industrial hemp/CBD products. These products drove Q3 2019 CIIX sales, delivering $1,061,318 of the $1,444,822 reported for the quarter. A 81 percent YOY revenue increase was achieved by CIIX in the period (http://ibn.fm/GoCxu).

In addition to the opt line, the pop-up store carries industrial hemp/CBD products such as NuLeaf Naturals, Joy Organics, Medterra, HempMeds and Medix. The store also offers special deals, promotions and giveaways for Glendale Galleria customers.

“Building on the current success of CWC’s industrial hemp/CBD product offerings, this pop-up kiosk will allow us to further engage with our local customers beyond our online presence,” CIIX CEO Warren Wang stated in a news release (http://ibn.fm/o3im9).

Forbes reports that pop-up stores enable retailers to be more intimate with customers when they launch new products. Online shopping is quick but remote compared to the creativity and uniqueness of pop-up shopping, the report notes. Online, consumers cannot try before they buy. “Pop-up shops [are]… where brands can get intimate with consumers and immerse them in a vibe,” reads the report (http://ibn.fm/VGz2u). “If you aren’t entering a new market but still want to generate brand buzz, a pop-up can be the way to go.”

The Shopify Plus site says that pop-ups fall between online and big box brick-and-mortar shopping experiences. “Pop-up shops are growing in popularity as a ‘hybrid model’ to build more intimate relationships while creating unique, memorable 3D experiences that are aligned with the brand’s values,” the site notes (http://ibn.fm/14gW0). Entrepreneur.com calls pop-ups a 2019 trend that draws in customers and experiments in retail (http://ibn.fm/Q3240).

Deloitte’s ‘2019 Consumer Products Outlook’ report found that pop-up stores can educate consumers about a product, create customers and generate brand awareness (http://ibn.fm/9dtKB). The unique stores can also add excitement to the shopping experience, as compared to a traditional retail store.

CIIX is a diverse company that offers its audience of Chinese-speaking investors real-time market commentary, analysis and education-related services in Chinese character language sets. During the quarter, the company consolidated its e-commerce sites to offer a one-stop shopping experience through its website, www.365CWC.com.

For more information, visit the company’s website at www.ChineseInvestors.com

NOTE TO INVESTORS: The latest news and updates relating to CIIX are available in the company’s newsroom at http://ibn.fm/CIIX

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