- In a growing luxury yacht market, VMHG stands out with special emphasis on after-sale service to customers while capitalizing on uptrends in yacht market growth
- VMHG plans to raise its brand profile through both online and offline marketing, including SEO-driven internet sales and a focus on social media activity
- Long term, the company hopes to run a radio campaign and address international opportunities in several languages; a one-stop shop sales game plan is also offered
Victory Marine Holdings Corp. (OTC: VMHG) has an aggressive marketing plan to raise its brand and focus on personalized service levels after sales are made. Its strategy is to stand out in a growing nationwide recreational marine market that reached $39 billion in 2017, up seven percent from 2016, according to the National Marine Manufacturers Association (NMMA) (http://ibn.fm/6fqRZ).
To stand out in this large and growing industry, VMHG is planning to offer personalized customer attention after sales are made. One-stop, all-inclusive shopping and branding campaigns are being explored, including radio ads, social media activity and SEO online sales. International opportunities will also be targeted by the company, it said in its Regulation A Securities Offering Statement (http://ibn.fm/zFljS).
VMHG, which operates as a holding company, is based in Miami. Florida was the leading state nationally at $2.9 billion in 2017 revenues for sales of new powerboats, engines, trailers and accessories. That result was 10 percent higher than 2016 levels, according to the NMMA, as reported by Marina Dock Age. New powerboat sales in the U.S. reached a 10-year high in 2017, the association reported.
Part of VMHG’s strategy is to market a complete package of accessories. It intends to sell trailers via wholly owned subsidiary Excalibur Trailers USA Corp. Through another wholly owned subsidiary, Victory Yacht Sales Corp., the company offers yacht sales, brokerage and consulting services.
For more information, visit the company’s website at www.VictoryMarineHoldings.com