- SRAX announces blockchain pioneer, digital media veteran Lou Kerner as CEO of BIGtoken
- BIGtoken, a data marketplace that allows users to own and earn from their data, creates data sets that can be accessed by marketers for a fee
- BIGtoken to be spun off into its own publicly-traded company through definitive agreement with Force Protection Video Equipment Corp.
SRAX (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies, recently announced that Lou Kerner – a prominent digital media expert and cryptocurrency pioneer – will be appointed Chief Executive Officer of BIGtoken, a wholly-owned subsidiary of SRAX.
BIGtoken, a data marketplace that allows consumers to earn from the use of their data while creating data sets accessible to marketers for a fee, has recently entered into a definitive agreement with Force Protection Video Equipment Corp. (OTC: FPVD). The transaction will allow SRAX to receive 88.9% of the issued and outstanding shares of FPVD in exchange for 100% of the shares of BIGtoken and, when completed, FPVD will be renamed to BIGtoken Inc. with Mr. Kerner as CEO.
“Lou has been working with data and internet startups his entire career. He has a detailed understanding of blockchain and how it is applied to augment business applications,” said SRAX CEO Christopher Miglino (https://ibn.fm/c15im). “Blockchain will play a big part in the future of consumer identity and privacy and we have a shared vision with Lou on what this will look like. Not only is Lou a technology expert, but his knowledge of the capital markets will be a significant asset to BIGtoken as the company is uplisted to a nationally listed exchange.”
Mr. Kerner started his career at Goldman Sachs as a Wall Street analyst with a focus on media companies before transitioning to operating technology companies. His first role as CEO was at The .tv Corporation International – a company that operates domain registry services for websites using the .tv domain extension. Following the acquisition of .tv by Verisign in 2001, Mr. Kerner became the CEO of Bolt Media, the dominant social media company prior to MySpace. After his tenure at Bolt, Mr. Kerner became an angel investor and producer of Wall Street-style reports on companies like Facebook before launching a small VC fund in 2012 and joining Flight Ventures – a venture capital firm focused on tech companies based in Israel.
Since 2017, Mr. Kerner has been an active analyst, investor, and advisor in the cryptocurrency industry and is currently one of the most followed authors on Medium. He advises many companies in the space that include the Blockchain Coinvestors fund, the Casper protocol, Props – an SEC-approved loyalty program token, and Silver Castle – an institutional-grade digital asset manager. He is also a partner in an AngelList Syndicate that actively invests in crypto projects in addition to being the founder of CryptoMondays – the largest crypto-focused group on the Meetup social network with chapters in over 50 cities across the world.
“As the world continues to move to ensure greater internet privacy for consumers, BIGtoken is well-positioned to help brands, media companies, research organizations, and political campaigns efficiently reach consumers via compliant ad targeting and surveys,” said Mr. Kerner. “I further believe BIGtoken will greatly benefit by fully embracing crypto as an alternative reward for our growing consumer base.”
SRAX Inc. is a digital marketing and consumer data management technology company that helps companies unlock insights that reveal core consumers and their characteristics across multiple marketing channels. Soon to be spun off into its own publicly-traded company, SRAX’s BIGtoken platform allows internet users to own and earn from their data while creating valuable data sets that can be accessed by marketers for a fee.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX