- Some trends in sports beverage space likely to continue even as industry recovers from pandemic
- Incorporating functional ingredients in formulations, choosing healthier drink trends could strengthen market for Splash Beverage sports drink.
- TapouT Performance is first advanced-performance drink that focuses on all three levels of physical support — activation, hydration and recovery
Not surprisingly, COVID-19 has left few markets, industries and sectors untouched; the sports drinks space is no exception, but the industry has shown remarkable resilience. A recent “Nutritional Outlook” article looked at the impact the global pandemic has had on what has remained a growing industry despite the challenges of 2020 (https://ibn.fm/3sYxQ). That growth is of particular interest to Splash Beverage Group (OTCQB: SBEV), a holding company of leading portfolio of beverage brands, including TapouT Performance drinks, a natural isotonic hydration and recovery sports drink featuring a 3-in-1 advanced formula.
“Contrary to what you might assume, not all of the disruptions [of 2020] have been bad,” reported the article, which was titled “What Could Impact the Sport Drinks Category in 2021?” Some of the trends, the article noted, could be here to stay.
Among those trends is one that had already begun before COVID-19: incorporating functional ingredients in sports drink formulations. The article quoted one beverage marketing professional, who noted that “hybrid sports drinks are designed to help active consumers fulfill performance and recovery goals by incorporating several functional ingredients into one beverage for multiple benefits. . . . Energy drinks are a common platform for hybrid beverages. There are energy drinks on the market that are enhanced with ingredients like creatine, electrolytes, BCAA and green coffee extract.”
Another transformation that is likely to stay is an increased interest in healthier drinks. “The pandemic boosted consumer awareness around health and wellness in general and the link between nutrition and health specifically,” the article observed. “With organized sports and gyms around the world unavailable for a significant portion of the year, more people are searching for ways to take their health into their own hands, . . . This includes seeking additional health benefits from their usual eating and drinking habits.”
Both of these trends bode well for Splash’s TapouT product line (https://ibn.fm/eWRfq). Available in three different flavors, TapouT Performance is the first advanced-performance drink that focuses on all three levels of physical support — activation, hydration and recovery. The exclusive beverages are formulated to restore what the body loses through physical exertion with its proprietary formula of 12 key vitamins, 68 minerals and all five electrolytes.
Specializing in manufacturing, distributing, sales and marketing of various beverages across multiple channels, Splash operates in both the alcoholic and nonalcoholic beverage segments, allowing it to leverage efficiencies and dilute risk. The company’s business strategy is to quickly develop and accelerate pre-existing brands to exit for cash events. The company’s management team has invaluable expertise and insight, and the company strives to identify brands it perceives to have highly visible preexisting brand awareness or pure category innovation.
Specifically, the company looks for brands and products that are on trend and deliver natural quality, health benefits, freshness and refreshment within their beverages. The company looks to maintain highest performance standards and focus on execution as it works with distributors and retail partners to achieve and exceed all goals. In addition, the company offers support for members of the U.S. armed forces, first responders and health-care professionals.
For more information, visit the company’s website at www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV