- Direct Selling News lists seven key trends shaping the future of direct-selling industry
- Key trends include changes in shopping and work as well as payouts and novel technology such as blockchain and data optimization, faster payments and security
- With many of these aspects built into its core strategy, SHRG seems well-placed to respond to changing market needs
The direct-selling space is fast evolving. A recent article published in “Direct Selling News” highlights seven top trends impacting the speed and direction of that change (https://ibn.fm/dajuy). Operating in the health and wellness direct-selling industry, Sharing Services Global (OTCQB: SHRG) looks well placed to leverage most of those trends and securing a strong position in the new direct-selling era.
The article cites Direct Selling Association’s statistics from 2016, showing that as many as 68% of Americans did not like online shopping because they were unable to see, touch or try on the products. However, since then, many aspects of consumer behavior have changed, spurring the movement of consumers to online shopping, including the latest push brought on by the pandemic.
Direct-selling companies have adapted to this market change and moved away from high-touch selling format to offer online selling experience through digital tools such as affiliate portals, online shopping carts and replicated websites. These strategic steps have been at the heart of SHRG’s Blue Ocean Strategy. The approach supports the company’s sales force, known as Elepreneurs, in efforts to target today’s consumers in a cost-efficient and direct approach, meeting requirements of a new era centered around social media and a widened consumer base.
The timely article also notes that over the past five years direct-selling companies have been reengineering their businesses to focus on digital platforms and establish effective digital channels across the internet and different digital devices such as smartphones and tablets. Since its wholly owned subsidiary Elepreneurs offers a complete virtual business — including a phone app, web system and automated free sampling program — SHRG positions itself as a company fit for the new era where digital is becoming the norm. Elepreneurs also use the interactive, video-based, sales-marketing platform that features proprietary interactive video data collection and analysis technology to provide next-generation lead generation, customer-relationship management and video-marketing software applications.
Direct-selling organizations that keep up with the speed of change in consumer behavior and market needs — including shopping trends, workforce requirements, increased payout speed and frequency, data security, and digital design and optimization — will be better equipped to compete and succeed in a rapidly changing market. With its commitment to respond to changing demographics and a strong focus on digital application, SHRG looks well positioned to address the market forces that have been accelerating the change, especially in the post-pandemic era.
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG