- PlantX is celebrating the debut of its XMarket Café at the Rideau Hudson’s Bay in Ottawa
- The café will feature carefully curated plant-based foods and vegan beverages
- The company has also opened the signature XMarket stores inside the Hudson Bay locations in Yorkdale Mall in Toronto and Rideau Mall in Ottawa
- The stores will offer a curated selection of plant-based products across different segments
- The Rideau XMarket store will also help PlantX with its distribution to online customers
In furthering its commitment to expand its reach to a wider audience in order to make plant-based foods more accessible, PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) has opened XMarket Café at the Rideau Hudson’s Bay in Ottawa, along with the signature XMarket shops inside the Hudson Bay at the Rideau Mall in Ottawa and Yorkdale Mall in Toronto (https://ibn.fm/aNoTL).
The 100% plant-based café will feature carefully crafted vegan beverages and delicious plant-based menu items for breakfast, lunch, and dinner, curated by chefs and colleagues under the Matthew Kenney Cuisine umbrella. Shoppers at the Rideau XMarket store will be delighted with plant-based food offerings and beverages every day of the week from 11 am to 7 pm.
PlantX will also support Ottawa businesses by sourcing the café’s ingredients locally.
Meanwhile, the newly opened XMarket stores, which extend PlantX’s partnership with Hudson’s Bay that began when PlantX launched as a seller on TheBay.com in April 2021 (https://ibn.fm/SrlZD), will offer a curated assortment of plant-based personal care, home, grocery, pet, and grocery products.
“Having a retail space in Hudson’s Bay’s locations offers incredible opportunities to exert our plant-based impact and build on our retail efforts. We’re thrilled to have physical spaces within Ottawa and Toronto communities to offer a more direct and dynamic PlantX experience,” commented PlantX Founder Sean Dollinger.
The Rideau XMarket shop will also help PlantX with its order fulfillment and distribution for its online customers located in Canada’s east coast, including shoppers on TheBay.com Marketplace, facilitating same-day PlantX deliveries in the Ottawa locality. Similarly, it will accelerate the shipping of PlantX products across the rest of Canada.
The distribution capacity and capabilities offered by the Rideau XMarket shop bodes well for PlantX’s immediate growth plans. During a December EDGE Podcast interview hosted by Entrepreneur and Angel Investor Brandon C. White, PlantX President and CEO Lorne Rapkin intimated that the company intends to focus on groceries as the next phase of growth (https://ibn.fm/sAWko).
“We are going to see a lot of growth in groceries. So as much as [PlantX] is going to be an e-commerce/brick-and-mortar offering, which is what we are doing by building out the stores and attracting future franchisees, groceries are really where we are taking the company… Our brick-and-mortar stores will be a good centralized hub, but we are investing in warehousing,” Lorne noted.
PlantX’s new fulfillment centers will help it achieve more real-time, efficient deliveries as well as improved customer experiences. Already, the company has strategically secured warehouses in both Canada and the United States. The investment in launching new XMarket physical locations, PlantX believes, will distinguish its operations from the competition by ensuring fast deliveries of bought products.
At the same time, PlantX is positioning its existing brick-and-mortar XMarket stores in Venice, California and Hillcrest, San Diego, the newly opened shops in Rideau and Yorkdale, and the planned Tel Aviv, Israel shop as flagship stores that will help potential franchisees learn about the intricacies and viability of the business in order to later open additional XMarket stores under a franchising model.
XMarket emerged following a partnership and acquisition between Chef Matthew Kenney of the Matthew Kenney Cuisine and PlantX. On its part, PlantX acquired Kenney’s vegan marketplace, New Deli, in 2019 and subsequently took over the Venice, California New Deli location in April 2020, relaunching it as XMarket (https://ibn.fm/HmZNk). Since then, the company has grown its XMarket brand significantly by opening stores in multiple localities in Canada and the United States, with plans to launch more.
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