- Music preservation is not a hypothetical problem, and digital distribution further complicates the issue.
- Through its subsidiary Melody Trust, HWAL holds rights to master recordings from an array of artists.
- HWAL has reached beyond simple licensing to new artist development.
Streaming apps shuffle through millions of songs in seconds, yet almost nobody asks who is actually protecting the original master recordings once the algorithm moves on. HWAL (OTC: HWAL) is a holding company built around that exact question.
Through its subsidiary Melody Trust and “Lunar Records”, a jointly held company with SI Blue Foundation (Space Blue), the company curates, licenses and preserves a catalog of music history that spans generations.
Music preservation is not a hypothetical problem. In 2008, a fire at Universal Studios Hollywood destroyed somewhere between 120,000 and 175,000 master recordings, an event later described as one of the worst disasters in music industry history. The loss went largely unreported to the public for more than a decade.
Physical vaults are not the only vulnerability facing older recordings. Ownership records for catalogs from earlier decades are often scattered across defunct labels, artist estates and layered licensing agreements. That fragmentation makes it difficult for royalties to reliably reach the performers and songwriters who created the work in the first place.
Digital distribution has also reshaped how a catalog generates value. Music rights are increasingly treated as intellectual property that can be licensed across streaming, film, television, and gaming platforms, rather than simply pressed onto vinyl or tape and left in a warehouse.
Stepping into that space is HWAL Inc., formerly known as Hollywall Entertainment, which describes itself as a multimedia holding company focused on entertainment, real world assets and digital media. Headquartered in the United States, the company trades publicly under the ticker HWAL.
The company’s entertainment focus centers on a catalog of master recordings. HWAL holds rights connected to recordings from artists including Ray Charles, Aretha Franklin, Elvis Presley, Dolly Parton, James Brown, the Jackson 5 and thousands more. To manage those assets, the company formed the subsidiary Melody Trust LLC, which protects and safeguards royalty interests held by the performers and composers behind its catalog.
HWAL has also moved into tokenized real-world assets. Earlier this year, Lunar Records formed Lunar Records Fund 1, a blockchain-based structure to let investors share directly in royalties generated by its music assets. Based on its calculations, the company reports that its music catalog and related intellectual property were assessed by an independent valuation firm at roughly $480 million as of its most recent quarterly disclosure.
Melody Trust has since looked beyond traditional licensing to grow that catalog’s reach. In October 2025, it entered a joint venture with SI Blue Foundation, (SpaceBlue). Called Lunar Records, the collaboration aims at pairing the existing catalog with new artist development, merchandising, licensing and distribution models. That partnership connects HWAL to the broader entertainment industries.
On February 22, 2024, the Odysseus lander touched down near the Moon’s South Pole, marking the first American spacecraft to soft-land on the lunar surface in more than 50 years. The mission was part of NASA’s Commercial Lunar Payload Services initiative.
Attached to that lander was the Lunaprise Museum, as the first art and music museum confirmed by NASA as a lunar payload. The museum holds 222 art projects and 777 songs stored on a multilayer disc system designed to remain intact for more than a billion years. Space Blue, the company behind that lunar payload, is now HWAL’s partner in Lunar Records. That relationship extends the reach of HWAL’s catalog from vaults on Earth to an archive placed permanently on the Moon as reported in Billboard magazine.
HWAL’s approach stands out for how far it reaches: a catalog of master recordings, paired with blockchain-based royalty tools. Few holding companies are working across that many frontiers at once, and fewer still are doing it with a catalog as deep as HWAL’s. That combination of legacy and innovation gives the company a distinctive position from which to build out its next chapter.
For more information, visit www.HWAL.net.
NOTE TO INVESTORS: The latest news and updates relating to HWAL are available in the company’s newsroom at https://ibn.fm/HWAL
