GeoTraq is a location-based services (LBS) technology provider established to manufacture and sell cellular transceiver modules enabled by Cell-ID. The company’s proprietary technology addresses an unmet need in the large LBS market segment. With the small size, low cost and low battery consumption of Cell-ID modules, location tags implementing GeoTraq’s modules can be smaller, less expensive and operate over longer periods of time than those using more traditional cellular modules.
“Cell-ID modules will allow companies to deploy extremely small tracking tags worldwide and locate them with a click of a button,” stated Gregg Sullivan, Chief Executive Officer of GeoTraq.
In May, the company announced the successful production of the world’s first Cell-ID module. Named the G-200 2G GSM Quad-Band Cell-ID Module, the device is designed specifically for integration into location and tracking devices that require worldwide tracking and long battery life. The technology serves as a ‘registration only’ cellular module that doesn’t support voice or data services, but the ability to register on nearly every GSM cellular network on the planet opens the door for huge possibilities going forward. GeoTraq’s new module is the first that will allow wireless device integrators to design Cell-ID enabled location products, which could serve significant sectors in the commercial, industrial and consumer markets.
“This is a huge milestone for GeoTraq,” continued Sullivan. “Our new G-200 2G Quad-Band Cell-ID Module will be capable of registering on over 1,200 cellular carriers throughout the world allowing it to be located practically anywhere.”
Cell-ID technology addresses a large portion of the LBS market that’s currently under-served. Traditional solutions are severely limited by a host of factors. In the case of RFID and Wi-Fi, the requirement for close proximity to a network makes global tracking difficult. In the case of GPS, bulky size and excessive power consumption limit applications. Using Cell-ID technology, tracking devices can circumvent proximity needs while maintaining battery life for years following initial deployment.
In February, GeoTraq teamed with iTraq, the world’s first global location device using cellular towers, to bring this revolutionary technology to consumers. This purchase order, which was for 30,000 Cell-ID modules, will serve as a powerful proof of concept for the company’s technology moving forward.
As GeoTraq moves closer to full scale commercialization of its Cell-ID module, it’s an exciting time for investors of this development stage company. The company anticipates that it will recognize revenue for its tracking devices in the fourth quarter of its fiscal year (ending July 31, 2015), opening the door for strong growth in the years to come.
For more information, visit www.geotraq.com
