Investment Considerations
- Btab and Integrated Wellness Acquisition Corp. (NYSE: WEL) in May 2024 signed a Business Combination Agreement. The transaction values Btab at $250 million.
- The company in November 2023 unveiled plans to support small businesses by leveraging the power of the Btab network to connect U.S. resellers with Australian-made product lines.
- Btab in July 2023 announced it would provide struggling retailers access to e-commerce services provided by the company and its affiliates.
Btab Ecommerce Group Inc. (OTC: BBTT) is a next-generation e-commerce company with significant social impact. The company believes that every business deserves an equal opportunity to succeed in the modern retail market, so it provides e-commerce and social commerce solutions to help small businesses excel in both online and offline environments.
The company’s long-term plan is to become the world’s largest product supplier for small businesses using e-commerce technology as a distribution tool. Btab operates through its network in Australia, Asia, the United States and the United Kingdom.
Btab offers comprehensive solutions including product supply, commerce platforms for selling and marketing, physical showrooms that allow customers to touch and feel products, goods storage, marketing management, delivery and pick-up direction and after-sales support including arranging exchanges and returns. The company takes all of these concerns off of its clients’ plates, allowing them to focus on running successful retail businesses.
Btab supplies products to resellers, either from its own manufacturing facility or from third-party manufacturers and wholesalers. The company also connects resellers with manufacturers and wholesalers around the world, allowing them to access better deals and a greater product range by leveraging Btab’s buying power.
In May 2024, Btab and Integrated Wellness Acquisition Corp (NYSE: WEL), a special purpose acquisition company, announced their entry into a definitive business combination agreement. Anticipated to close by the end of Q4 2024, this merger provides Integrated Wellness an opportunity for growth and access to Btab’s expanding market share and potential. The combined entity is expected to continue to be listed on NYSE.
Btab is headquartered in Sydney and Perth, Australia, and the company is expanding its headquarters into the U.S.
Platforms
Btab provides affordable ecommerce services and supplies technology and products to small businesses to allow them to compete in an underserved market segment. The company seeks to expand its reach into Europe and the Americas, where it intends to provide small businesses with products and services not currently commercially available to them.
Btab believes growth of the e-commerce segment in Asia alone will be significant well into the next decade and beyond as rising numbers of internet users take advantage of online shopping and increasing spending power. The company’s vision is to provide all small and medium businesses with an equal opportunity to improve using the same online technology that’s utilized by large multinationals.
Btab’s mission is to make online technology affordable to all small- and medium-sized businesses and use the Btab Network to assist as many businesses as possible to succeed. Some of its platform offerings include:
- Btab Commerce provides ecommerce management services to manufacturers, wholesalers and retailers in the Btab Network.
- Social3 is a next generation platform for all things social and commerce.
- Marketplace Australia is a social commerce site for all products and services in Australia. It is a combination of a social platform, a products marketplace platform and an online stores platform.
- Aussie Markets is an online marketplace focusing on Australian-made products.
- Marketplace Deals is a social commerce site for products and services around the world. It is a combination of a social platform, a products marketplace platform and an online stores platform.
- Chemist Deals is a social commerce site for health and beauty products. It is a combination of a social platform, a products marketplace and an online stores platform.
- Global Manufacturers Network is a social commerce platform for manufacturers around the world.
- InterestPin is a social commerce platform for all products and services around the world. It is also a tool to help users collect, organize and share all the beautiful things they find on the web.
- Btab Domains offers domain name registration, hosting, email, SSL certificates, a website builder and related services.
Market Opportunity
A report from Mordor Intelligence, a global research and intelligence firm, estimates the worldwide e-commerce market at $8.8 trillion in 2024 and projects growth to $18.81 trillion by 2029, expanding at a CAGR of 15.8% during the forecast period.
Increasing global internet penetration and the continued growth of smartphone usage around the world are projected to positively impact market growth, according to the report. Other growth drivers include a trend toward established businesses and corporations moving retail operations online or upgrading online operations, the ease for retailers of using online marketing tools such as Google advertisements and Facebook ads and the ease of access for small- and medium-sized businesses to start up or expand online businesses, the report states.
Key Management Team
Binson Lau is, CEO and Director at Btab Ecommerce Group.
Ronald A. Woessner is the company’s Seniorr Vice President and General Counsel.
