• Mullen’s U.S. test drive tour added additional dates, locations based on overwhelming response
• Tour provides hands-on opportunity to see the Mullen FIVE
• Second leg of tour, which will feature the Mullen FIVE RS, already in the planning stage

Mullen Automotive (NASDAQ: MULN) is ending the year with a bang with its Mullen FIVE “Strikingly Different” U.S. Test Drive Tour (https://ibn.fm/eDWyL). The tour, which features the company’s innovative Mullen FIVE, kicked off in October. With additional locations added based on demand, the tour now has eight stops scheduled throughout November and December. “When we announced the [first] location, we received an overwhelmingly positive response and were completely booked out in a matter of hours,” said Mullen CEO and chair David Michery. “So, we decided to add an additional LA-area stop to ensure more people have the opportunity to experience the FIVE. It’s been a remarkable journey for us to get to this point of officially starting the Mullen FIVE demonstrator U.S. tour. We’re beyond grateful for the incredible support we’ve received so far.” The tour is designed to provide potential buyers and other interested parties with a hands-on opportunity to see the Mullen FIVE, including a up-close-and-personal look at PERSONA, MLN’s proprietary personal vehicle assistant (“PVA”) and its proprietary infotainment technology. According to the company, PERSONA uses facial recognition technology to offer an unparalleled, customized driving experience. In addition, the tour is designed to gather invaluable feedback as Mullen will interview consumers to gain insights into customer needs and suggested improvements. The tour showcases the first fully functional demonstrator Mullen FIVE vehicles, which were developed jointly by Mullen and hofer powertrain. The FIVE EV Crossover vehicles feature a 120-kWh battery pack, 325 miles of range, 0 to 60 mph in 3.2 seconds and a top speed of 155 mph. “We are thrilled to launch the first fully functional, demonstrator FIVE EV Crossover vehicles this October,” said Michery. “Mullen and hofer have been working diligently to have these vehicles ready in time for Mullen’s ‘Strikingly Different’ U.S. tour. Congratulations to both the hofer and Mullen teams on being able to make this monumental effort a reality.” The national tour includes stops in California, Nevada and Texas in November; December locations include Tennessee, Florida, Georgia and North Carolina. Reservations are requested, and Front Row FIVE reservation holders will be offered the first chance to actually test drive the Mullen FIVE. Interested individuals can reserve their spots at the “Strikingly Different” test drive tour here. Mullen is already planning a second leg of the “Strikingly Different” Tour with a focus on the East Coast, Midwest and Northwest, with some California stops as well. Slated for spring 2023, the tour will spotlight the Mullen FIVE RS, which is a high-performance EV sport crossover featuring 1,100 horsepower, a top speed of 200 mph and acceleration from 0 to 60 mph in only 1.9 seconds. Mullen is a Southern California–based automotive company that owns and partners with several synergistic businesses working toward the unified goal of creating clean and scalable energy solutions. Mullen has evolved over the past decade in sync with consumers and technology trends. Today, the company is working diligently to provide exciting EV options built entirely in the United States and made to fit perfectly into the American consumer’s life. Mullen strives to make EVs more accessible than ever by building an end-to-end ecosystem that takes care of all aspects of EV ownership. For more information about the company, visit www.MullenUSA.com. NOTE TO INVESTORS: The latest news and updates relating to MULN are available in the company’s newsroom at https://ibn.fm/MULN

• Correlate Infrastructure Partners Inc. is a company that helps commercial real estate industry clients make the transition to climate-friendly energy sources in highly affordable ways
• Climate friendliness has increasingly occupied the attention of international governments amid reports of growing extreme weather events and forecasts for devastating impacts on global human lifestyles as well as on other living creatures
• International agreement on climate-friendly energy use transitions in 2015 has established a framework for goals, but experts fear the goals aren’t being met
• Despite a slow response to climate change goals, a Bloomberg analysis notes growing optimism for renewable energy adoption as dozens of nations continue to increase their momentum in making the transition away from carbon pollutants

Extreme weather events and drastic drops in resources for select industries continually generate news reports about climate change impacts on humanity globally. The United Nations-sponsored Paris accords of 2015 drew international cooperation in reducing carbon-based pollutants to target levels by the year 2030, but a recent statement by the UN’s climate experts noted that governments around the world still are “nowhere near” the level of change necessary for achieving the Paris 2015 goal (https://ibn.fm/McjS8). Despite the worried outlook of those experts, Bloomberg reports more optimistically that 87 countries are making great strides in momentum for transitioning to green energy — drawing at least 5 percent of their electricity from wind and solar power and trending in an upward direction (https://ibn.fm/kbLyc). “The US hit 5% in 2011 and surged past 20% renewable electricity last year,” the analysis states. “If the country follows the trend set by others at the leading edge, wind and solar will account for half of US power-generating capacity just 10 years from now. That would be years—or even decades—earlier than major forecasts.” Clean energy solutions innovator Correlate Infrastructure Partners (OTCQB: CIPI) is a company working to facilitate the expansion of renewable electricity use in the United States. Correlate Infrastructure — CIPI — empowers the commercial real estate industry (companies that develop and rent out commercial building properties) to reform their energy use strategies and find cost-effective solutions for turning a dream into action. CIPI’s efforts help propel the United States toward its eventual goal for green technologies that are affordable at mass adoption levels. “With all good technologies, there comes a time when buying the old tech no longer makes sense. Think smartphones in the 21st century, color TVs in the 1970s, or even gasoline-powered cars in Henry Ford’s day,” the Bloomberg report states. “Sales move at a crawl in the early-adopter phase, then surprisingly quickly once things go mainstream. … Once the tough investments in manufacturing have been made and consumer preferences start to shift, the first wave of adoption sets the conditions to go much bigger.” CIPI’s subsidiaries work in harmony to help clients analyze their utilities usage, anticipate improvements they can make to their energy-use operations, and anchor financing opportunities as capital assets. The recently codified Inflation Reduction Act (“IRA”), in particular, establishes federal funding opportunities in support of renewable energy adoption. Amid economic uncertainties spawned by the COVID pandemic and Russia’s war against Ukraine, underscored by rising consumer prices and fears of a potential future slide into economic recession, the IRA appears to offer a stable promise of climate consequence. “Even if the United States slips into recession in the next year, … the IRA’s programs and incentives will keep flowing no matter the macro environment, which makes betting on clean energy one of the most certain economic trends of the next few years,” a recent Atlantic commentary on green energy adoption states (https://ibn.fm/xryH4). “Clean energy is now the safe, smart, government-backed bet for conservative investors.” For more information, visit the company’s website at www.CorrelateInfra.com, including the following:

• Breaking Down Barriers To Your ESG Goals While Generating Additional Net Operating Income: www.CorrelateInfra.com/our-process
• Platform Generates New Rent And Operating Income, Allowing You To Meet Your ESG Goals: www.CorrelateInfra.com/program

NOTE TO INVESTORS: The latest news and updates relating to CIPI are available in the company’s newsroom at https://ibn.fm/CIPI

• An overwhelming majority of surveyed entrepreneurs (74.8%) reported being somewhat or very happy
• Guidant Financial report describes entrepreneurs as “backbone of the COVID recovery”
• SHRG and its Happy Company have been part of that wave of entrepreneurial growth

Small business owners tend to be happier, according to a recent Guidant Financial 2022 trends report (https://ibn.fm/jrhWW). The report just reaffirms what Sharing Services Global (OTCQB: SHRG) already knew when it rebranded its direct-sales division as The Happy Company early last year. “Entrepreneurs are just happier, according to Guidant Financial’s 2022 Small Business Trends report,” states a Direct Selling News article. “The past two years and counting have been inordinately challenging for small business owners, but even amid these struggles, an overwhelming majority of these entrepreneurs (74.8%) reported being somewhat or very happy. When Guidant Financial compared these numbers to other happiness scales, the results portray business owners as happier than the average American.” The article notes that while these entrepreneurs obviously face challenges as they work to maintain and even grow their businesses, Guidant Financial described them as “the backbone of the COVID recovery.” Sharing Services and its Happy Company have been part of that wave of entrepreneurial growth. SHRG announced the rebranding of its direct-sales division in March 2021, noting that the newly titled brand had received a $30 million investment increase from its largest shareholder, Document Security Systems. In addition, SHRG plans to launch a travel company to add to its direct-selling arsenal, focusing on providing exclusive benefits and first-class discount travel opportunities to its brand partners and customers (https://ibn.fm/sxwlE). “We will be in the right place at the right time on our launch of Hapi Travel Destinations,” said SHRG CEO John “JT” Thatch (https://ibn.fm/mQ7ko). “All the pieces for a successful launch are falling into place as consumers are starting to re-engage with travel, hospitality and vacations on a regular basis.” Thatch added, “I am a firm believer that a travel experience with friends and family is one of the most meaningful things you can provide your family. Our hope is that this turnkey travel solution we’ve created will open up travel opportunities for so many consumers who were previously only able to dream about grand adventures.” Sharing Services Global Corporation is a publicly traded diversified company dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer. Its primary division includes Elevacity U.S. LLC, the parent company of the Happy Co. and a sales and marketing company based on utilization of independent contractors as the sales force. For more information, visit www.SHRGInc.com, www.TheHappyCo.com, and www.HapiTravel.com. NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG

• Flora Growth recently participated in an earnings call in which the management team discussed the company’s financials as well as its growth strategy and outlook for the remainder of fiscal 2022 as well as 2023
• The company noted it had exited a period of investment and is now focusing on execution
• The period of investment saw the company acquire synergistic brands that, collectively, create a direct-to-consumer house of brands, enabling the company to enter nearly any target market regardless of the legal status of cannabis
• The company also invested in the infrastructure necessary for the activation of its cultivation facility in Colombia, enabling it to progressively capitalize on new market opportunities that accompanied the legalization of the export of cannabis flower

The start of the second half of fiscal 2022 on July 1 marked an important transition point for Flora Growth (NASDAQ: FLGC), an internationally focused cannabis brand builder on a mission to build a design-led collective of plant-based wellness and lifestyle brands. The company, which had previously focused on expansion driven by acquisitions and other forms of capital-intensive investments, had now entered a period of execution, as CFO Elshad Garayev and CEO Luis Merchan separately emphasized in their presentations during the company’s H1 2022 earnings call held August 15 (https://ibn.fm/yaUQo). This ongoing execution phase rests on a solid foundation built on a bed of strategic investment strategies that were markedly different from industry peers, according to Jason Warnock, Flora Growth Chief Commercial Officer. The initial thinking by a majority of companies entering a new cannabis market, Warnock says, often involves a rush to build infrastructure and allocate capital toward constructing massive facilities in anticipation of regulatory changes that may breathe life into these investments. Unfortunately, this gamble sometimes proves unrewarding as the changes do not always materialize. On its part, however, Flora Growth took a different approach that entailed building, through acquisitions, and activating a brand portfolio that includes JustCBD, Vessel Brands Inc., Masaya, No Hemp Co, and Mambe. The resulting house of brands has enabled the company to operate legally in the United States despite the federal illegality of cannabis and the company’s NASDAQ listing, which precludes it from participating in the US domestic market. Additionally, it has ensured Flora Growth does not lock its capital expenditure (“CapEx”) in infrastructure that does not yield returns in the short or long term. Moreover, and by integrating each brand into its operations, Flora Growth has created a collective capable of capitalizing on emerging opportunities in different parts of the world. This has, in turn, allowed the company to expand its global reach while navigating the different regulatory environments in the different target markets, as Flora Growth Chief Marketing Officer Jessie Casner explained in her presentation. “Flora Growth’s House of Brands enables the company to enter nearly any target market regardless of the legal status of cannabis or its derivatives because of the diversity of its product offerings. This means Flora can begin to build a customer base, distribution networks, and supply chains in these regions in advance of movements on cannabis regulations affording us a revenue-generating infrastructure that positions us for the future,” said Casner. But the House of Brands is just one pillar of the company’s growth strategy. The other, its commercial operation, includes a cultivation facility located on a 247-acre property in Bucaramanga, Colombia, and Flora Labs, the company’s manufacturing and R&D centers, located in Bogota and Bucaramanga, Colombia and Fort Lauderdale, Florida, that produce pharmaceuticals, cosmetics, and nutraceuticals for domestic and international markets. (The company also has a life sciences division that constitutes its third growth pillar.) On April 1, following the passing of Resolution 539, which authorizes the export of cannabis flower from Colombia (https://ibn.fm/g9r26), Flora Growth commenced the full activation of its cultivation facility. Specifically, the company began cultivating different strains of the cannabis plant for export, departing from its previous focus on the cultivation of cannabis for use in the development of derivative products. According to the earnings call, the company has so far cultivated 8 hectares, five of which support high THC strains of cannabis while the rest support high CBD strains of the plant. “We continue to invest in the necessary infrastructure of our cultivation and commercial pillar, which up until this point had been in development. We can now realize the value of that investment heading into the second half of 2022 and into 2023. With the activation of this pillar, we are now one of only a handful of companies that are actively moving cannabis-derived products across the globe. We expect that flow of goods to increase substantially in the coming months as we continue to build relationships with regulatory agencies in the governments around the world,” commented Flora Growth CEO Luis Merchan. For more information, visit the company’s website at www.FloraGrowth.com. NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://ibn.fm/FLGC

Global public sector leaders, professionals, and regulators, and representatives from the public, healthcare, emergency services, are invited to attend the Intelligent Cities Canada, IOT People First Summit. The Intelligent Cities Summit brings global leaders of the public sector on a common platform to discuss vital issues of citizen engagement and citizen experience. Thought leaders share insights to create an efficient public sector for the future. They discuss and derive suitable solutions that utilize innovation and technology to overcome hurdles and improve existing citizen amenities. The Intelligent Cities Group, through its series of three summits, aims to educate public sector personnel to achieve a better future for its citizens. The summits will feature workshops, keynote sessions, case studies, and panel discussions by several public sector leaders. They will offer a broad perspective on the different spheres of development in the public sector and ways to utilize technology. The agenda is, to create a unified system for building better cities across the globe. Public sector entities can leverage the immense networking opportunities offered during the summit. The People First Summit 2022 will take place on November 10, 2022, as a virtual event. the event will commence with opening remarks from Hifazat “Faz” Ahmad, CEO & President, of IoT Events. The opening keynote will be followed by tech keynote and panel discussions. Some important topics of discussion include:

• Ensuring a thriving and positive workplace culture.
• Does the public sector reflect the diversity of its citizens?
• What is the government’s role in ensuring diversity in its workforce?
• Are municipalities hiring employees with disabilities, and the neurodiverse?

After the networking break, the Summit will resume its sessions with panel discussions on immigration and multiculturalism as well as cultural transformation by digital innovation. Discussions will also feature redesigning smart cities considering health, the environment, and renewable energy distribution. With the evolving technology, there is an immediate need for transformation in the workplace to incorporate technology. This technological advancement will be introduced for improving workplace conditions, health, environment, and optimum utilization of renewable energy. Discover what the future holds for citizens and how technology is impacting our public sector domain, only at the IoT, People First Summit 2022. To learn more, please visit https://ibn.fm/P3T1t

• The UN-Habitat’s Strategic Plan 2020-2023 advocates renewable energy adoption, rooftop solar panels
• U.S. Department of Energy investing in geothermal R&D for residential use
• GeoSolar helps ease transition to solar and geothermal with their carbon free building renewable energy systems
• SmartGreen(TM) Home systems include solar panels and geothermal ground loops; upgrades to windows, lighting fixtures and insulation; optimization and tightening of building envelope

The United Nations aims to transform current environmental instability into a new sustainable paradigm through a “green” transition that reduces fossil fuel use and substitutes renewable energy sources (https://ibn.fm/3A1r3). According to the organization’s Strategic Plan 2020-2023: “Urbanization has not yet completed a full transition away from fossil-fueled energy, resulting in extensive air pollution, which damages the health of vulnerable groups, in particular children and the elderly.” Colorado-based GeoSolar Technologies (“GST”), a leading climate technology company, is dedicated to facilitating the transition with SmartGreen(TM) residential and commercial energy systems that reduce or eliminate carbon emissions while providing energy independence. With a successful track record of installations in Colorado, SmartGreen(TM) technology recently earned top scores on the Home Energy Rating System (“HERS”) Index – the industry’s gold standard for calculating energy performance and efficiency. SmartGreen(TM) provides a total energy makeover, including rooftop photovoltaic solar panels and geothermal ground loops that leverage warmth beneath the earth’s surface to heat and cool the building year-round. The system also includes multiple efficiency improvements, including upgraded windows, insulation, and LED lighting systems. The U.S. Department of Energy (“D.O.E.”) is making strides to ease the transition with government programs that aim to reduce geothermal system costs by 90% to $45 per megawatt hour by 2035 (https://ibn.fm/mJawS). According to the D.O.E., 40 million homes can be powered by a small fraction of the country’s geothermal energy. Besides helping the administration reach its goal of 100 percent pollution-free electricity by 2035, the bold move also contributes to the UN goal of reaching net-zero emissions by 2050 under the Paris Agreement (https://ibn.fm/MLb4o). “The United States has a vast, geothermal energy resource lying right beneath our feet, and this program will make it economical to bring that power to American households and businesses,” said U.S. Secretary of Energy Jennifer M. Granholm. “D.O.E.’s Enhanced Geothermal Shot will move geothermal technology from research and development to cost-effective commercial adoption, helping energy communities and workers transition to producing clean energy for the future.” In addition, GeoSolar was recently qualified by the U.S. Securities and Exchange Commission to conduct a Regulation A+ capital raise. For more information on the company’s capital raise, please visit https://www.manhattanstreetcapital.com/geosolar-technologies-inc. For more information, visit the company’s website at www.GeoSolarPlus.com. NOTE TO INVESTORS: The latest news and updates relating to GeoSolar Technologies are available in the company’s newsroom at https://ibn.fm/GST

• Market analysts foresee revenues for light aircraft and ultralights rising with a CAGR of 5.9 percent to $11.9 billion by the end of the decade
• Best-in-class backcountry aircraft manufacturer CubCrafters, building on the legacy of the classic Piper PA-18 Super Cub, is working to increase its own opportunities and has recently filed with the SEC for Reg A qualification for a public funding
• According to the company, the funds raised will be put to work to realize innovations that will increase production speed, add options to its product line, and improve customer support
• CubCrafters also recently announced a new engine and propeller option that promises to improve aircraft operations and provide pilots with greater flexibility for circumstances they may encounter in the backcountry

As CubCrafters continues preparing its Regulation A+ application filing with the U.S. Securities and Exchange Commission (“SEC”), the best-in-class backcountry aircraft producer is generating excitement through new innovation of its product offerings. In August, the company announced a new lightweight engine option for its Carbon Cub models that is a fuel-injected engine with a fixed-pitch propeller delivering 186 HP for personal aviation enthusiasts. The development allows for simpler control, while also offering more performance flexibility with a ground-adjustable propeller option. The new CC363i F/P engine uses the typical fixed pitch wood/composite propellers offered with previous models of the aircraft, but also has the option of being fitted with newer ground-adjustable propellers pilots may prefer if they want to optimize their flights for climb or cruise missions, eliminating the need of having to change propellers during a trip (https://ibn.fm/HP0ox). The CC363i F/P engine is debuting in CubCrafters’ experimental and build-assist EX-2, EX-3, FX-2 and FX-3 models but was used in a model the company flew from its Yakima, Wash. headquarters to the annual Experimental Aircraft Association’s AirVenture event in Oshkosh, Wis. in July (https://ibn.fm/lxusX). “Our airplanes are remarkably fast, very powerful, technically capable, enduringly rugged and quite simply fun to fly. And now for the first time, CubCrafters is inviting enthusiasts, customers and investors to participate in our future by acquiring shares in a public offering that is available to everyone,” a company video promoting the Reg A+ public offering states (https://ibn.fm/BjXJV). The company’s production schedule is already sold out through the end of next year and at least halfway into 2024, demonstrating the popularity of its products but also the need for it to increase the speed of its output. The company’s bid for public funding is designed to do just that, and help CubCrafters continue to grow in general. “We’ve got to get that (delivery timeline) down and get airplanes to customers faster,” Vice President of Sales and Marketing Brad Damm said during the Oshkosh event (https://ibn.fm/YdcH8). “Second thing, better service, better customer support. We’ve got a fleet of about 1,500 airplanes out there now (and) customers want, need and deserve that support.” The market is expected to offer blue skies to personal aviation companies. Analysts forecast light and ultralight aircraft revenues will hit $11.9 billion by 2030, growing at a CAGR of 5.9 percent between now and the end of the decade (https://ibn.fm/CIGBK). For more information, visit the company’s website at www.CubCrafters.com. NOTE TO INVESTORS: The latest news and updates relating to CubCrafters Inc. are available in the company’s newsroom at https://ibn.fm/CUB

• EV sales strong despite supply chain disruptions and energy shortages
• Widespread EV adoption hinges on improved range and efficiency
• HLRTF’s EV traction inverter has the potential to improves performance, reduce weight, increase payload, decrease heat production, boost range
• HLRTF signed MOUs with Hercules Electric Mobility and global Tier 1 automotive supplier

Electric vehicle (“EV”) sales are rising despite supply chain disruptions and energy shortages. As consumer demand continues to increase, inverter technology developed by Hillcrest Energy Technologies (CSE: HEAT) (OTCQB: HLRTF) is growing in importance by enabling improved performance and efficiency: two factors critical to widespread EV adoption. Power inverter technology is essential to electric motor operation because it converts a battery’s DC power into the AC power used by the electric motor. While technological innovation continues to make strides, inverter size and power density continue to present mechanical and design challenges to EV manufacturers. Hillcrest’s technology solves those challenges by reducing weight, increasing payload, decreasing heat production, and boosting range. “We’ve suggested claims in our press releases that the inverter itself, the efficiency rate, is higher than any that we’ve seen before – in the 99.5% efficiency range,” said Hillcrest CEO Don Currie in a recent interview (https://ibn.fm/IJxHI). “It controls the thermal increase, the thermal temperature of the inverter itself, and the system itself. It increases switching frequencies and decreases switching losses – that’s the soft switching that we’ve got.” The company recently signed a memorandum of understanding (“MOU”) with Hercules Electric Mobility to build and potentially commercialize an electric powertrain for the company’s e-mobility products (https://ibn.fm/xD9b6). “The Hillcrest inverter really allows us to achieve that high-efficiency aspect, gaining efficiency over other inverter designs, both in size and in performance,” said Hercules Electric Mobility CEO James Breyer during a joint interview with Currie on the Proactive investment news program (https://ibn.fm/XnXo4). “We’ll have a smaller device in the long run that also consumes less waste energy, and if you have a higher efficiency, it means more of your electricity is going to actually propel the vehicle – the boat in this case – versus going to heat and other wasted forms of energy.” HLRTF’s MOU with Hercules Electric Mobility was immediately proceeded by another agreement with a global Tier 1 automotive supplier for a joint project expected to run through 2023 (https://ibn.fm/LynC7). According to the terms of the agreement, both companies will collaborate to integrate an optimized version of Hillcrest’s 250-kilowatt (“kW”) 800-Volt (“V”) inverter into a future powertrain system. “Our partner is an early leader in electrification and has a shared understanding that efficiency is at the core of our electrified future,” said Currie. “We are thrilled to collaborate on a project that could become the basis for many future products.” Since power converters are essential to all electrical applications, Hillcrest’s technology can be applied to numerous markets, including energy storage and renewable energy generation. “While we have a focus on traction inverter technology for electric vehicles (‘EVs’), the technologies we are developing can also be applied to a wide range of industries to make electrical systems more efficient,” said Hillcrest CTO Ari Berger in a recent interview (https://ibn.fm/iQkyd). Based in Vancouver, British Columbia, Hillcrest develops transformative power conversion technologies and control system solutions for next-generation electrical systems. As the world moves forward on the path toward electrification, the company is firmly positioned to provide disruptive technologies that unlock performance and efficiency across the entire electrification value chain. For more information, visit the company’s website at www.HillcrestEnergy.tech. NOTE TO INVESTORS: The latest news and updates relating to HLRTF are available in the company’s newsroom at https://ibn.fm/HLRTF

• President Biden signed an executive order aiming to re-establish a safe, legal pathway for data to travel from the U.S. to the EU
• Reklaim is disrupting the traditional advertising market by providing consensual data that brands need for efficient marketing

Anyone who has ever taken the time to read the lengthy user agreements required before using an application knows that it can be nothing shy of frightening to grant apps like TikTok potentially sensitive personal information. For years, mobile applications have collected hordes of user data, selling it to the highest bidder for “targeted marketing,” a practice through which products are linked to their most likely buyers. Luckily, things are changing. Thanks to new regulations and companies like Reklaim (TSX.V: MYID) (OTCQB: MYIDF), consumers are better protected and taking back rightful ownership of their information. Users of Apple products have likely noticed popups reading “Allow ‘App’ to track your activity across other companies’ apps and websites?” when installing a new app. Launched with iOS 14.5 in April 2021, Apple’s App Transparency framework finally gave users an option to tell apps not to stalk them. Much to the dismay of advertisers and brands, users screamed their disapproval of being capitalized upon, as evidenced through a whopping 96 percent of users saying “no” to the “allow to track” prompt. With protecting personal information, a top priority for the Biden administration, the president this month signed an executive order that re-imagines the transferring of data between the U.S. and the European Union. The new EU-U.S. Data Privacy Framework (EU-U.S. DPF) is designed to replace the EU-U.S. Privacy Shield that was struck down by the Court of Justice of the European Union (“CJEU”) in July 2020 after it replaced the Safe Harbor invalidated by the CJEU in October 2015 subsequent to Edward Snowden blowing the whistle on U.S. government surveillance programs. The lack of an agreement between the U.S. and EU means that there has been no safe legal route for data transfer between the two. That, combined with Apple and other major tech companies cracking down on privacy, has upset the $257 billion global mobile advertising market, leaving companies searching for the data that undergirds their marketing efforts. Reklaim has a refreshingly transparent solution: pay the consumers for their data. The company offers a privacy-compliant identity ecosystem, both online and via mobile app on iOS and Android, in the U.S and Canada. Reklaim believes that consumers own their data and, consequently, have the right to access their online data and choose how it is used, whether for compensation or privacy. Through the Reklaim platform, consumers can see how their data is collected and, if they choose, receive payment for its use. In turn, Reklaim can provide advertisers and brands with data that is fully compliant with all privacy regulations. “Data privacy regulations, which prevent the sale of unconsented data, are suffocating the revenues of legacy data companies whose business models are dependent upon this type of transaction,” Neil Sweeney, Chief Executive Officer at Reklaim, said in a recent press release. “As more legislation is passed, the need for Fortune 500 companies to find a new supplier of consented data at scale grows. Reklaim is the only destination for brands and companies to source high-fidelity, first-party consented profiles that do not violate data privacy regulations.” Reklaim is using organic strategies in combination with acquisitions to grow its business. Late in September, the company inked a letter of intent to purchase the assets of Multimedia Lists Inc., a data broker currently operating in the U.S. For more information, visit the company’s website at www.ReklaimYours.com. NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://ibn.fm/MYIDF