- Rebranding retail energy provider subsidiary in Texas
- Washington DC and 16 states have deregulated electricity markets
- Zero Cost Program reduces utility bills by 20-60 percent
Digitalization has changed our world, most tellingly in the ways we communicate, but also in a hundred other areas; yet it seems to have largely bypassed the energy sector, which, in many parts of the country, still serves up electricity the way it has been doing for over a century. However, in Texas at least, that is changing, as Zenergy Brands, Inc. (OTC: ZNGY) continues on its mission to enrich businesses and consumers through responsible energy use and management. Its flagship Zero Cost Program has proved to be a huge success. The company has put the finishing touch on its April 2018 acquisition of Enertrade Electric LLC by rechristening the Retail Electric Provider (REP), which will henceforth be known as Zenergy Power & Gas, Inc. (http://ibn.fm/5l6Qt).
The energy industry is massive and, like all giant creatures, moves rather slowly. As a result, its evolution has lagged behind other sectors, but change is underway. Some markets – Texas, for example – have undergone deregulation, which has resulted in the unbundling of services. Legacy utility companies typically handled all aspects of electricity supply, from generation to transmission, distribution and customer service. However, in some deregulated markets, the retail services of the supply chain have been unbundled. Those activities are now performed by an entity known as a Retail Electric Provider (REP). A REP will offer different sources of power supply, perhaps a green option, different prices and ancillary services, as Zenergy does with its Zero Cost Program.
The Zero Cost Program allows customers to upgrade their energy gadgets to more efficient, cost-reducing appliances, at no additional expense. The program reduces utility bills by 20-60 percent by furnishing energy conservation, smart controls and efficiency-based products and services to residential, commercial, industrial and municipal end-use customers.
As awareness of environmental issues increases, the program is likely to resonate with both corporate and residential customers, particularly as it is a turnkey solution that requires no upfront expenditure. Under the Zero Cost Program, Zenergy upgrades older, inefficient energy infrastructure and implements a variety of retrofits, including HVAC and refrigeration motor controllers, load factor improvement technologies, building-envelope-based technologies, weatherization-based technologies, smart controls, LED lighting and other energy-saving solutions.
The Zero Cost Program was developed based on an industry standard agreement known as a Managed Energy Services Agreement (“MESA”). The MESA allows Zenergy to act as an intermediary between the customer and the utility, taking on the obligation of developing, arranging financing for, installing and maintaining all energy efficiency measures and equipment. The MESA is expected to last for a minimum of five years, with an average seven-year duration.
The acquisition and rebranding of Zenergy Power & Gas mark a significant milestone for the company. The convergence of Zenergy’s retail energy services and its smart home controls into one offering gives the company a competitive advantage in the industry. The Texas market, where Zenergy Power & Gas operates, has over six million residential meters and nearly two million commercial meters. Zenergy’s strategy as a retail energy provider is to create a beachhead in Texas and then expand to other deregulated markets across the nation. To date, 16 states – California, Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas and Virginia – and Washington DC have deregulated markets for electricity (http://ibn.fm/w7gNi).
The company believes that the Texas market provides a mature and open retail framework, as well as a flexible wholesale framework, thus creating the opportunity for innovative energy programs such as its Zero Cost Program to gain acceptance. Other anticipated services include, but are not limited to, time of use service offerings, conservation program service offerings, micro-grid technology service offerings and demand response-programs en masse.
For more information, visit the company’s website at www.ZenergyBrands.com
