- Wildflower Brands is expanding its presence in British Columbia and across Canada following its acquisition of Vancouver-based City Cannabis Corp., which recently announced two more store openings
- The company has hundreds of U.S. outlets for its cannabidiol product line, with a focus on the burgeoning cannabis markets in Washington and California and expectations for European expansion
- Wildflower’s entry into British Columbia gives it access to a region with a reputation as the most cultured cannabis market in the world, where summer tourism swells the population and the average annual household income of many residents exceeds $86,000
Cannabis-based wellness company Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF) continues scaling up its brand visibility following the opening of two new premier cannabis locations in British Columbia under its subsidiary, City Cannabis Corp.
City Cannabis has a history of profitably operating dispensaries in Vancouver since the city began licensing cannabis retailers. Vancouver enjoys a reputation as the most cultured cannabis market in the world, and City Cannabis has defined its mission as providing relief to crowds oppressed by the fast pace of city life, using cannabis products both for medicinal and recreational purposes to that end.
Wildflower executed an agreement in May that provided for its purchase of all of City Cannabis’ issued and outstanding shares (http://ibn.fm/l0Kmr).
“City Cannabis is no doubt the fastest growing multiple location cannabis retailer in British Columbia,” Wildflower CEO William MacLean stated at the time. “The team has demonstrated their ability to find the best locations, but more importantly, the knowledge and ability to work with regulators at all levels has meant success in licencing that is unmatched.”
The acquisition expanded Wildflower’s market presence into Canada. The company has been building its portfolio with about 100 stores scattered throughout the United States and an extensive sales network through retailer Dillard’s, focused primarily on Washington and California, which is currently the world’s largest cannabis market.
The company is also expecting to enter Europe through an arrangement with pharmaceutical distributor Two Towers.
The two newest City Cannabis stores are on Cambie Street in Vancouver’s central district and in the upscale coastal environs of Vancouver Island’s Comox (http://ibn.fm/GKc35). The locations provide the company with tremendous accessibility in the region – the Comox location is located in the heart of a summer tourism destination whose permanent population has an average household income of $86,328, and the Cambie Street location is two blocks from one of the busiest intersections of the city, linked to other areas by two Skytrain rapid public transit lines, nestled amid a retail center that includes numerous big-box stores and the medical community surrounding the general hospital.
The stores feature an all-natural look and feel with a state-of-the-art interactive experience, reflecting Vancouver’s sense of place by blending an urban approach to business with a recognition of the lush coastal rainforests and mountains that are a signature part of the area’s atmosphere and using natural greenery and lighting as well as custom-made furniture relying on materials from the Pacific Northwest.
City Cannabis is the only cannabis company with four licenses in British Columbia, and its three Vancouver city licenses are nearly half of the eight that have been issued, showing the strength of the company’s historical foundation in the region. City Cannabis is passionate about providing education on the plant’s use and holistic qualities as the sweeping tide of new legislation has created a reawakening surrounding cannabis values, as well as a general interest in the planet’s sustainability as part of the culture that has grown up around cannabis use in recent years.
For more information, visit the company’s website at www.WildflowerBrands.co
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