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The Singing Machine Company, Inc. (SMDM) Announces Innovative Digital Product Line Ahead of 2015 Holiday Season

The Singing Machine Company, the North American leader in consumer karaoke entertainment systems, is ushering in the next iteration of karaoke technology through the upcoming release of its new Digital Download line of products. Scheduled for launch this fall, the Digital Download lineup will introduce a host of new features designed to take the classic singing experience to the next level – including high-definition karaoke videos, a downloadable library featuring more than 10,000 songs, a preloaded flash drive to store songs and recordings, and an intuitive custom playlist creator.

Upon release, SMDM’s innovative new product line will be available nationwide through the company’s industry-leading distribution partners, such as Toys ‘R’ Us, Sam’s Club and Costco. By integrating support for Bluetooth™ audio streaming and the Singing Machine Mobile Karaoke App, which is available on iOS, SMDM will look to expand its market share in the consistently performing entertainment market.

“[W]e are continuing to evolve our products to incorporate the latest technology to improve the karaoke experience and promote access to music through karaoke downloads and streaming,” Gary Atkinson, chief executive officer of SMDM, stated in a news release. “We believe this will increase our product’s appeal to a wider consumer demographic and create new revenue streams to the company.”

In recent years, the company has utilized this strategy to great success, recording consistent financial growth. During its fiscal year ending March 2015, SMDM’s karaoke systems were stocked in more than 10,000 storefronts throughout North America, leading to more than one million sold units. In total, the company realized a 25 percent year-over-year increase in net sales for the period on the way to its fourth consecutive fiscal year of profitability.

SMDM has leveraged the timeless popularity of the consumer karaoke market to promote favorable returns for well over three decades. As one of the first companies to provide these systems for home entertainment in the United States, SMDM has built a collection of recognizable, trusted brands within the niche market – including The Singing Machine®, SoundX®, Home™ and SMDigital™.

For more information, visit www.singingmachine.com

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