The Aristocrat Group, a brand management company that promotes unique brands with mass market appeal, today reports that its initial brand-building efforts for its newest vodka distribution market of Louisiana were a complete success with the RWB Vodka-branded car declared the overall winner of the Radical Cup Round 3 event at NOLA Motorsports Park in New Orleans last weekend.
“As we send our first shipment of RWB Handcrafted Ultra-Premium Vodka for distribution in Louisiana, the races on Saturday and Sunday provided the perfect illustration that RWB is a winner,” ASCC CEO Robert Federowicz stated in the news release.
Since RWB Vodka’s debut, select motorsports events have been key to ASCC’s marketing approach. ASCC representatives formally introduced Louisiana race fans to the company’s gluten-free, made-in-the-USA RWB Vodka last Friday at a cocktail reception held at the Windsor Court Hotel in New Orleans. RWB Vodka Racing has taken a podium in every race entered and is in pole position for Radical Cup Texas P2 class for the season.
ASCC’s RWB Ultra-Premium Handcrafted Vodka has received 17 tasting awards over the past two years and is among the most highly decorated American vodkas in the distilled spirits marketplace. The product is the “lynchpin” of ASCC’s growing portfolio of marketed and developed brands as the company works to capitalize on the rising commercial popularity of the domestic distilled spirits sector.
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