- WTER’s distribution agreement calls for Giant Food to carry select WTER Alkaline88(R) and A88 Infused(R) offerings
- The distributor will offer WTER beverages in all 164 locations.
- Giant Food serves market of 60 million people with over $5 billion in sales.
In an move illustrative of its continued commitment to expansion and growth, The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) announced that it has partnered with Giant Food, the largest food retailer in the Mid-Atlantic region. The distribution agreement calls for Giant Food to carry select WTER Alkaline88 and A88 Infused offerings in all locations.
“This is our biggest win to date in the Mid-Atlantic region,” said WTER president and CEO Ricky Wright. “Giant Food is the largest retailer in that market of 60 million people with over $5 billion in sales. While many retailers will test one or two product offerings, we are pleased to announce that Giant Food is carrying six products from our Alkaline88 and A88 Infused lines in their 164 locations.
“The products include our one-gallon and 1.5-liter bottles, and naturally flavored Watermelon, Raspberry, Blood Orange, and Lemon single serves,” he continued. “This year, we expect these and our other single serves to significantly increase their overall contribution to our top line. We couldn’t have hoped for a better start to our fiscal 2022 expansion into the Mid-Atlantic and Northeast regions than being on the shelves in Giant Food. This is just the beginning of a larger push into the remaining untapped markets in the U.S.”
Giant Food, a subsidiary of Ahold Delhaize, serves 164 stores in Maryland, Virginia, Delaware and Washington, DC. The company has been in operation for more than 80 years and has become an integral part of its customers’ lives and the communities it serves. The company’s commitment to providing its customers with the best is a perfect match with WTER’s dedication to offering the finest alkaline water products on the market.
WTER’s Alkaline88 is known for its superior hydration with a perfect 8.8pH balance. The brand was developed to deliver what the company calls a Deliciously Smooth(TM) taste that encourages consumers to drink more and fully hydrate. The water’s ingredient deck is simple, easy to understand and free of buffers; it contains only two ingredients: purified water and Pink Himalayan Rock Salt.
With the Giant Food announcement, the Alkaline88(R) flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the United States.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER