- California-based sustainable bed and bath comfort brand Coyuchi Inc. has established its brand not only on the luxury of its products, but the organic sourcing of the textiles it uses
- Consumers increasingly are scrutinizing the sourcing of their home decor products in search of evidence they are friendly to earth’s climate and responsibly produced
- Coyuchi’s management team brings experience in corporate function and an enthusiasm for sustainability in the company’s sourcing and partnerships
- The company launched a Reg A+ investment offering last year that led to a capital raise topping $1 million
One significant driver in choosing fabrics for home decor these days is determining where they are sourced. “Homeowners, more than ever, are paying close attention to what their home fabrics are made of and where they have come from,” a recent report drawing on decorator’s insights states (https://ibn.fm/eKQUm).
Luxury bed, bath, and apparel product company Coyuchi devotes its corporate purpose to being “responsible beyond the thread” — using cotton and linen certified to the Global Organic Textile Standard (“GOTS”) respected as the most rigorous around the world, and extending beyond that to product use and recycling considerations.
“When Coyuchi was founded 30 years ago, the original founder — her goal was to bring organic cotton into the textile industry for home goods, and we’ve really taken that mission to heart,” Coyuchi President and CEO Eileen Mockus said during a recent interview with the Bell2Bell podcast (https://ibn.fm/GGr0I). “And (we) are finding ways to expand on it and continuing to look at the whole process of what we do.”
In addition to Sejal Solanki (Chief Marketing Officer), Marcus Chung (Chief Operating Officer), Gabriela Bermudez (Controller), and Priyadarshi Sinha (VP of Technology), Mockus leads an experienced team of sustainable fashion design enthusiasts.
Design Director Whitney Thornburg arrived in the industry from an education career where she developed and taught fashion design curriculum in sustainable practices and creating circular systems. After two years-long seasons working for a San Francisco clothing label, she joined Coyuchi in 2019.
Director of Sustainability and Sourcing Margot Lyons played a direct role in Coyuchi’s achievement of full circularity — a term describing the use of design, recycling, reuse, remanufacturing and refurbishment to create a closed loop system that eliminate waste and maximize the reuse of resources (https://ibn.fm/LEIn9). Lyons has been with the company for over a decade as it has built a wide reputation for luxury and responsibility, working with Coyuchi’s strategic partners to ensure the company’s standards for product sustainability are achieved. The effort led to Coyuchi’s first fully circular product — the Full Circle Recycled Cotton Blanket and Throw — in 2021.
Brand Marketing Director Julie Wells and Director of Operations Izzie Ali have similarly brought a drive for sustainable and eco-friendly business practices to the company with their arrivals during the past year, drawing on international educations as well as their experiences in North American industry.
Together, Coyuchi continues to maintain and expand their earth-friendly brand. The company’s Impact Report 2021 outlined Coyuchi’s goals for achieving Net Zero emissions by 2025 and becoming Net Positive by 2030, working under the direction of the Coyuchi Climate Council and in collaboration with a network of partners and non-profits around the world (https://ibn.fm/XxLqw).
For more information, visit the company’s website at www.Coyuchi.com.
NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at https://ibn.fm/COYU