- SRAX presented at the 5th Annual B. Riley Consumer & Media Conference
- CEO and Founder Christopher Miglino discussed the company’s impressive growth and upcoming initiatives during a NetworkNewsWire interview
- BIGtoken offers consumers control of and compensation for data
Digital marketing and consumer data management technology company SRAX Inc. (NASDAQ: SRAX) showcased its presentation yesterday at the 5th Annual B. Riley Consumer & Media Conference at the Sofitel Hotel in New York City (http://ibn.fm/OlIGi). CEO and Founder Christopher Miglino also met with investors and participated in a fireside chat with analyst Mike Crawford during the premier event.
SRAX is expanding its revenue streams by monetizing its datasets through various platforms. SRAX CEO and Founder Christopher Miglino joined Stuart Smith from NetworkNewsWire on September 19, 2019, for an audio interview reviewing the company’s impressive growth pattern during the past year and discussing future plans (http://ibn.fm/VKK4x).
“Our goal is to build the most valuable opted-in data set in the world,” Miglino stated in the interview. “We’ll have more consumers that have opted in to let us sell access to their data than any other company, and that’s invaluable.”
Miglino further stated that, as consumers realize the value potential of data, they are retaining their information. Privacy concerns are high, with governments passing laws that control the amount of data that website publishers such as Facebook, Twitter and Snapchat can access. SRAX provides companies with a secured privacy solution through the BIGtoken platform. SRAX has also teamed up with several high-profile nonprofit associations so that BIGtoken can contribute their earnings.
Developed by SRAX, BIGtoken can be downloaded from both the App Store and Google Play. The platform boasts over 16 million BIGtoken registered users worldwide and provides consumers with a safe and transparent environment for optimization and monetization of their data (http://ibn.fm/p4vn5). In exchange for giving brands access to their data by answering surveys, checking into locations, referring friends and more, BIGtoken users are rewarded with points, which they can then redeem for cash or gift cards.
SRAX works across many industry verticals and uses its technology to identify target consumers for brands and companies in the CPG, automotive, investor relations, luxury and lifestyle industries. By integrating data using verified consumer participation, the company provides useful insights to its client brands to keep those brands ahead of the competitive curve.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX