- Two trends for 2019 – adjusting to changing customer behaviors and utilizing an independent sales force – have created unique opportunities from which Sharing Services has been perfectly positioned to benefit
- SHRG well-positioned in direct-selling industry thanks to its subsidiaries – Elevacity Global LLC and Elepreneurs LLC – which provide ideal avenues to make the most of top trends
- Elepreneurs created to answer the call for a new era of entrepreneurs
Sharing Services Global Corporation (OTCQB: SHRG), a diversified holding company that owns, operates or controls an interest in a variety of companies specializing in the direct-selling industry, is capitalizing on two trends that have had a tremendous impact in the direct-selling space this year.
Direct Selling News, the only publication dedicated to serving direct selling and network marketing executives in North America, just released an insightful article titled ‘5 Events That Impacted Direct Selling in 2019’ (http://ibn.fm/qQ6es). Two of the events – customer behaviors changing rapidly and partnering with an independent sales force to focus on customer acquisition – have created unique opportunities from which SHRG – with its longstanding emphasis on consumer health and wellness – has been ideally positioned to benefit.
“The most fundamental changes that are happening right now are centered on the consumer,” the article states. “With the rise of mobile, social and cloud technologies, customer expectations are increasing dramatically, and they are demanding a more seamless experience. They want to buy products where, when and how they want.”
In December 2017, SHRG launched two subsidiaries: Elevacity Global LLC and Elepreneurs LLC, both of which were created with the modern consumer in mind. These entities have provided ideal avenues for Sharing Services to make the most of these two key trends.
Elevacity Global is responsible for the manufacturing and distribution of products that are formulated to give consumers exactly what they want. Exclusive Elevacity products focus on creating health, wealth, and happiness through powerful nutritional products that contain ingredients that have been scientifically proven to stimulate the happiness hormones dopamine, oxytocin, serotonin and endorphins. The Elevacity brand of products includes nutritional and skin-care offerings that have been carefully selected to elevate the lives of SHRG consumers.
In addition to being nimble and dynamic in its approach to meeting consumers’ needs, Sharing Services is focused on partnering with its independent sales force in customer acquisition. The Direct Selling News article quoted guest author Wayne Moorehead, who noted that “there is a huge opportunity for us to partner more closely with our distributors, to be more involved in telling the brand story and in customer acquisition. I predict the brands that are able to bring together the best of direct selling with the best of direct to consumer are the ones who will be the most relevant five years from now. . . . We need to make learning about interacting with us more convenient, seamless and simple. We can no longer expect our customers, prospective customers or distributors to put up with outdated designs, clunky processes and outdated technologies.”
SHRG’s Elepreneurs is leveraging this timely opportunity. The subsidiary was created to answer the call for a new era of entrepreneurs, which SHRG calls Elepreneurs, who want to share superior, scientifically backed products in contemporary ways that fully utilize the new era of social media and a widening consumer base that crosses industries and borders. The company focuses on relationship marketing, which breaks the traditional direct-selling mold, creating big opportunities for small businesses across the company’s platform.
Sharing Services and its subsidiaries are perfectly positioned in a growing global direct-selling market. SHRG empowers entrepreneurs, building leadership skills and offering competitive products and services. The company’s business model is designed to elevate its Elepreneurs and reach its customer base with relationship marketing and social-media engagement.
For more information, visit the company’s website at www.SHRGInc.com
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
