On Thursday, Pure Hospitality Solutions took another major step in the development of its Central American-Caribbean travel hub, Oveedia, when it announced a partnership with one of the most extensive visual media syndicate networks in the world, Leonardo Worldwide Corporation. Leonardo is among the travel industry’s most trusted providers of technology solutions, serving major online travel agency (OTA) clients such as TripAdvisor (NASDAQ: TRIP) and Travelocity (NASDAQ: EXPE). Through this alignment, Pure will gain access to a library of high quality digital photographs encompassing all of the more than 100,000 properties to be included in Oveedia’s catalog upon launch.
This partnership comes at an ideal time for Pure, as the company continues to approach the initial launch of its regional OTA. Last month, Pure intensified the anticipation for Oveedia’s upcoming launch when it released snapshots of the finalized site design, and now, with the final piece of the developmental puzzle falling into place, the company appears to have entered the homestretch.
“The fact that we’re ready to access Leonardo is a clear indication of just how far we are in the development process, or more important, how close we are to the initial launch,” Melvin Pereira, president and chief executive offer of Pure, stated in a news release. “This piece of the development will round out the search and return requirements of the OTA.”
As a member of the $7 billion Sabre Travel Network family, Oveedia will be in a strong position to become a formidable player in the Latin American online travel market in the coming years. Encompassing twenty markets, numerous currencies, diverse cultures and a handful of native languages, the region is a relatively open opportunity for regional players, as the penetration of major global OTAs has been extremely limited. For Pure, this challenge provides an opportunity to tap into a $100 billion travel market that is currently expanding by 15 percent each year, according to a report by Phocuswright.
For prospective shareholders, the continued progress of Pure in preparing for the launch of its Oveedia OTA makes the company an intriguing investment opportunity moving forward. Look for the company to leverage the opportunities presented by its partnerships with both Leonardo and Sabre to make waves in the online travel industry in the months to come.
For more information on Pure Hospitality Solutions, visit www.purenow.solutions
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