When businesses of all sizes – ranging from the Fortune 500 to small and mid-size companies – want to boost awareness, drive lead generation and enhance client engagement, they turn to Pulse Network, Inc. (OTCQB: TPNI). The company’s cloud-based platform provides clients with the necessary tools to optimize campaign marketing and management through a collection of proven digital networks. By effectively integrating social, digital and face-to-face channels, Pulse helps its clients drive leads and cut through the clutter to improve business function.
These days, businesses need more than search engine optimization and traditional marketing to drive lead generation and sales. Pulse helps clients rebuild their online identity by establishing a presence in the channels in which prospective leads search for answers, effectively building brand recognition and confidence during the vital stages of the sales process leading up to conversion.
The importance of a sound content marketing strategy in today’s business-to-business (B2B) commerce climate can’t be overstated. According to the Content Marketing Institute, a massive 93 percent of B2B marketers were using content marketing as part of their overall marketing strategy in 2014, and 78 percent of the industry’s most noteworthy marketers reported increasing the amount of content they created, as compared to the previous year. With an estimated 70 percent of the consumer buying decision occurring before the customer meets the seller, establishing channels to reach prospective clients before they decide to buy is the most effective way to gain an edge on the competition.
Pulse leverages four integrated modules to assist clients in maximizing the effectiveness of marketing efforts. The Content Management module allows for easy and personalized engagement of potential clients through email, SMS and social channels. This helps clients reach the 61 percent of consumers who reported being more likely to buy from a company that presented custom content. The Digital Publication module helps clients increase brand awareness through thought leadership while nurturing prospects into leads. The Webcast Tool module allows clients to engage their target audience effectively through the use of real-time analytics and live polls and chats. Finally, the Event Management module assists clients in creating interactive customer experiences and increasing audience attendance to digital events.
As the world of marketing continues to evolve away from traditional concepts towards more content-based solutions, Pulse is in a strong position to rapidly increase its market share.
For more information, visit www.thepulsenetwork.com
