- PLUS targets new consumer demographics as it eyes wellness/relief and get-high, have-fun spaces
- Company has established reputation for providing top-selling, quality edibles
In the wake of a cannabis competitor losing its license, hemp and cannabis food company Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) is reiterating its commitment to quality production as it gears up to launch a new line of products to supplement its already top-selling edibles. PLUS has announced plans to expand its brand portfolio in Q1 2020 as the cannabis-savvy company targets consumers outside of its core demographic (http://ibn.fm/Y7ciD).
Plus Products’ commitment to quality is particularly meaningful following the news that California cannabis regulators have revoked the business license of vaporizer brand Kushy Punch after the company was found to be operating from an unlicensed facility (http://ibn.fm/TMgbO). Not only does this news shine a spotlight on the importance of high-quality, compliant operations – a standard PLUS has maintained from day one – the license revocation may open up a void in the recreational cannabis space, which is where one of PLUS’s new product lines is targeting.
According to the company’s investor presentation, PLUS expects to release two new lines this year: one falling in the get-high, have-fun space and one falling in the wellness/relief category. Specific details are still to come, but PLUS has built a reputation for producing superior products that become top sellers within months of release.
Taking the world’s largest legal cannabis market by storm, the company’s flagship iconic gummy product – PLUS Uplift Sour Watermelon – headed up the 2019 list of California’s best-selling cannabis products, according to BDS Analytics. Furthermore, when PLUS released its edibles gummy line in Nevada in October 2019, the brand reached the number two spot in the gummies space in just over a quarter.
Plus Products is well positioned for greater growth in the United States and beyond. In addition to expanding into Nevada, the company is eyeing other U.S. markets, including Michigan, Arizona, Massachusetts, New York and Illinois, as well as actively exploring international partnerships to build a global brand. Of note for investors is that PLUS has a strong management team and a clean capital structure with considerable insider ownership. The company continues to build the world’s largest cannabis brand by taking a successful formula to new markets, products and consumers.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
