- Former Head of Digital Commerce at HSN, Jill Braff brings a wealth of experience in marketing, e-commerce to her new role
- CEO believes PLUS online CBD business will be transformative for the company
- Braff deems PLUS one of most promising companies in a high-growth industry
Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF), a leading cannabis-branded product company with the two best-selling cannabis products in California, recently announced the appointment of ecommerce senior executive Jill Braff to the company’s board of directors (http://ibn.fm/8hJSE). The move is aimed at further strengthening the company’s already impressive digital sales and marketing expertise.
“We couldn’t be more thrilled that Jill has agreed to join the PLUS family as the fifth member of our board of directors,” PLUS co-founder and CEO Jake Heimark stated in a news release. “Her experience in both digital and traditional marketing makes her the perfect fit as we continue to grow our online CBD business, a distribution channel that we believe will be transformative for the PLUS brand. I look forward to leaning on her insight and invaluable experience as we navigate the rapidly evolving world of direct-to-consumer sales and marketing.”
Currently serving as president of Brit + Co, Braff brings a wealth of experience in marketing and e-commerce to this new responsibility. Braff has shouldered senior executive roles at a number of well-known companies including HSN, where she was executive vice president over digital commerce; Ellen (DeGeneres) Digital Ventures, where she was general manager; and Ancestry.com, where she was vice president of marketing.
“The opportunity to join PLUS, one of the most promising companies in a high-growth industry like cannabis, is extremely exciting,” Braff added. “I’m a fan of early market leaders. The deliberate and focused approach PLUS has taken to building a branded-products company drew me to this opportunity, and I look forward to playing a key role in advancing the company’s strategy forward.”
In her previous roles, Braff received numerous honors and awards, including being recognized as one of the Top Women in Digital by Cynopsis Media and one of the 40 Most Influential People under 40 by Silicon Valley Business Journal.
Braff joins PLUS at a pivotal point in time. The Plus Products’ cannabis-infused edibles are now available in more than 360 licensed retailers across the state of California, and the company recently launched its products in Nevada, one of the nation’s most promising cannabis markets. In addition, PLUS has unveiled a line of 100% hemp-CBD-infused gummies, available on its website (http://ibn.fm/Zs0Xi). The company’s mission is to make cannabis safe and approachable, which begins with high-quality products that deliver consistent consumer experiences.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF