One World has become a leading provider in the fast-growing doll marketplace by pursuing and growing sales to an underserved minority market. The One World Doll Project, a subsidiary of One World Holdings, produces a unique line of multicultural dolls (the Prettie Girls! dolls) that deliver realistic depictions of modern-day American kids who come from a host of diverse neighborhoods, including the African American, Latina and South Asian communities. With the Prettie Girls! dolls, the One World Doll Project has united a play model with a social message that is impactful to young girls and their awareness and development of self-perception.
Over the years, the company has proven that there are many reasons for its continued success:
• The Spot-on Product
Considering the growing demand for dolls that more accurately reflect today’s multi-cultural world, the Prettie Girls! are well positioned to be the “must-have” dolls for years to come and are swiftly becoming the hottest toy product on the market.
• Top Notch Management
Led by a management team with a combined 50-plus years of experience in the doll and toy industry, the company’s leadership has the know-how to assure the Prettie Girls! dolls and the entire One World Doll Project line of toys are of the highest quality and value.
• Celebrity Partnerships and Relationships
Two years ago, in 2013, the One World Doll Project released its first celebrity collector’s doll modeled after Supermodel Cynthia Bailey from The Real Housewives of Atlanta. Since its release, the “Cynthia” doll has been showcased on various television shows, including What Happens Live with Andy Cohen, The Bethenny Show and The Arsenio Hall Show.
• Growing Retail Distribution
Less than one month after the Prettie Girls! dolls were unveiled at the 2014 International Toy Fair in New York City, the One World Doll Project began to secure major online and big box retail distribution deals and continues to do so today.
• International and National Media Coverage
Word is spreading about The Prettie Girls! dolls both domestically and internationally. The dolls have been featured on CNN, The Toy Insider Magazine, The Toy Book, Parade.com, Dolls Magazine, The Houston Chronicle and LA Radio 94.7 as well as CBC Radio in Canada and Papusilemele.com in the United Kingdom.
• Constant News Updates
Whether it’s news about The Prettie Girls! dolls being inducted into a museum or the development of new strategic partnerships, One World Holdings strives to keep its fans, customers and shareholders “in the know” by regularly sharing updates about the company’s achievements.
For more information, visit www.oneworlddolls.com
