- Nightfood has superior nutritional profile for mothers-to-be
- Award-winning ice cream increasingly recommended to pregnant women by service providers.
- Nightfood aims to leverage untapped pregnancy market of up to 3 million women to accelerate national supermarket rollout
Nightfood Holdings Inc. (OTCQB: NGTF) is changing the conversation around ice cream through its subsidiary Nightfood Inc., creator of an award-winning, nutrient-rich ice cream that is taking the pregnancy community by storm. With its unique and healthier nutritional profile, Nightfood is being recommended to pregnant women by their providers as a better option when pregnancy cravings inevitably hit.
Nightfood is in position to dominate the untapped pregnancy ice cream market, which consists of over 3 million American women at any given time. With over 10,000 new women entering the category every day, company management believes this highly motivated consumer demographic can be an immediate and constant source of new and loyal long-term consumers (http://ibn.fm/A1Ak6). Nightfood CEO Sean Folkson believes Nightfood has an unassailable advantage with this highly desirable consumer segment, stating, “The simple fact is that no other ice cream brand can address the pregnancy market with any integrity, because their formulations and nutritional profiles just don’t align the way Nightfood does.”
Nightfood offers expectant mothers a way to satisfy their biologically driven nighttime cravings while feeling good about what they’re putting into their bodies. Unlike any other brand on the market, Nightfood’s ice cream packs extra calcium, magnesium, zinc, fiber, and protein combined with a lower sugar content—all sought-after characteristics of a prenatal diet.
Formulated by sleep and nutrition experts, Nightfood’s unique ice cream also includes ingredients to fight heartburn and other issues that are particularly important to the needs of pregnant women for high-quality sleep, healthy bone density and nervous system health. With an eye still focused on the broader market, Folkson asserts that the company is not rebranding the product as a “pregnancy” ice cream, stating that “Nightfood remains a mainstream product for over 200 million American men and women,” and that “moms and their families can stick with Nightfood through the years, not just through birth.”
Scientific studies confirm links between pregnancy and ice-cream cravings, with research affirming that these cravings are biologically driven. Since pregnant women have increased nutritional needs required to support their health and growing babies, the cravings may be representative of an increased need for certain micro and macro-nutrients. Dr. Lauren Broch, a Nightfood advisor holding an MS in human nutrition whose practice focuses on women’s health, including pregnancy, remarked, “pregnant women are not going to stop craving and eating ice cream, so let’s help them identify a healthier choice for their needs.”
In addition to landing media coverage on major outlets such as The TODAY Show, the Wall Street Journal, Oprah Magazine, USA Today, the Washington Post and Parents Magazine, Nightfood also engages local efforts to increase brand awareness among expectant mothers by sponsoring events at childbirth education workshops, prenatal exercise studios and other businesses that serve pregnant women.
Nightfood management has pointed out that the velocity with which information spreads within this demographic will allow the Nightfood brand to establish a stronghold very quickly. “From social media groups and blogs to the mainstream media, and local workshops, today’s pregnant women share and consume tremendous amounts of information at lightning fast speeds,” Jessie Trinchard, Nightfood’s sales director, stated in a news release.
With multiple major supermarket chains committed to adding Nightfood in the coming weeks, Nightfood is poised to become the preferred ice cream brand of pregnant women across the country right here in 2020.
Headquartered in Tarrytown, New York, Nightfood is revolutionizing the world of night snacking with its innovative offerings. With an eye on America’s $50 billion nighttime snacking problem, Nightfood is focused on improving the late-night snacking choices of consumers while becoming a national brand with a billion-dollar valuation. With increased brand recognition fostered by the uber-connected pregnancy community, Nightfood indicates significant untapped potential for market penetration.
For more information, visit the company’s website at www.Nightfood.com
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