- NGTF partners with leading marketing company to install coupon machines in more than 700 supermarkets
- Company expects initiative to drive massive consumer trial in their ‘natural habitat’ – at home, in front of TV
- Nightfood adds seasoned sales director to oversee 2020 supermarket expansion
Nightfood Holdings Inc. (OTCQB: NGTF), the award-winning ice cream company addressing America’s $50 billion nighttime snacking problem, is partnering with News America Marketing to kick off its first-ever in-store promotional activities (http://ibn.fm/p9I8q). The in-store initiative includes installing coupon machines in approximately 700 of Nightfood’s high-volume supermarket partners.
“These coupon machines are extremely cost effective, and we’re expecting this campaign to be very impactful,” Nightfood CEO Sean Folkson stated in a news release, further noting that participating chains include existing Nightfood partners, along with new major chains in which Nightfood has secured distribution. “In the crowded ice cream section, where product is literally merchandised behind closed doors, being able to break out from behind the door and into the vision of the consumer can play an important role in driving trial and winning new customers.”
The machines are designed to encourage consumers to purchase Nightfood products and then have their first Nightfood ice-cream experience at home, in what Folkson calls “their natural habitat.”
“Anytime a consumer can enjoy their first pint of Nightfood at home, in front of the TV or whenever the cravings normally hit, that’s a win for us,” Folkson continued. “We’re looking for this campaign to drive that kind of trial in a much more cost-effective way than in-store product demonstrations, which might last a few hours and give consumers just a small taste. These displays are there for several weeks, working hard 24 hours a day, and impossible to miss for anybody in the ice cream section.”
Nightfood’s partner in this strategic initiative, News America Marketing, provides comprehensive in-store marketing media options in more than 60,000 stores across the United States and Canada. News America clients include some of the most established consumer brands in the world along with fast-growing category pioneering brands. “We’re excited to be supporting and working with Nightfood as they expand distribution into additional supermarket chains around the country,” said Gabrielle McMahon of News America Marketing. “We’ll work together in the coming months to apply best practices and identify the optimal mix of tactics to drive success at retail for this unique and innovative brand.”
The announcement of the in-store promotional campaign came on the heels of Nightfood adding a seasoned sales director to its team (http://ibn.fm/1Mh8R). The company partnered with WeStock’s new shared sales-director program, dubbed Radish, to add Jessie Trinchard to the Nightfood roster. Radish provides growing brands with a shared, industry-leading sales director to oversee and coordinate national sales in a quick and affordable way. Trinchard will help Nightfood further expand the brand’s distribution footprint and work closely with the growing number of supermarket chains carrying Nightfood ice cream to help drive maximum awareness and sales.
Trinchard is an industry veteran with more than a decade of experience in sales and marketing-management positions in high-growth brands in the food and beverage sector. Her résumé includes management and director experience in multiple national brands that have since been acquired for an aggregate of over $500 million.
By helping consumers solve their night snacking in a better, healthier, and more sleep-friendly way, Nightfood is establishing the leading position in the nighttime-snacking category where American consumers are generally dissatisfied yet still spend more than $50 billion annually. Nightfood – winner of the 2019 Product of the Year Award in the ice cream category (http://ibn.fm/r5hJN) – is the creator of delicious and better-for-you ice cream formulated by sleep and nutrition experts.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF