- Nightfood Holdings makes ice cream formulated by sleep and nutrition experts
- The company’s CEO will speak at the upcoming 13th Annual Global Dairy Congress
- Nightfood is filing for international trademark protection within the ice cream category
An innovative consumer goods brand-development company, Nightfood Holdings Inc. (OTCQB: NGTF) owns Nightfood Inc. and its wholly owned subsidiary, MJ Munchies Inc. Located in Tarrytown, New York, Nightfood is the creator of tasty, award-winning, better-for-you ice cream formulated by sleep and nutrition experts. The company has optimized the macro-nutrient and ingredient profiles of its sleep-friendly products for nighttime.
The company’s mission is to solve America’s $50 billion nighttime snacking problem. An estimated 85 percent of American adults aged 18-54 regularly snack at night, and the most popular choices tend to be high in fat, calories and sugar, contributing to impaired sleep. The company chooses sleep-friendly options regarding protein sources, fiber content, lactose content, amino acids, minerals, enzymes, all-natural sweeteners and more (http://ibn.fm/to5vr). The company’s products contain no sleep-aid substances or drugs.
Established in 2018, the MJ Munchies Inc. subsidiary is working to capitalize on legally compliant opportunities in cannabidiol (CBD), marijuana edibles and related markets. The company’s intention is to market a portion of the new products under the brand name ‘Half-Baked’, for which Munchies has successfully secured trademark rights (http://ibn.fm/F683w).
In a further indication of the company’s growing clout, Nightfood Inc. Chief Executive Officer Sean Folkson has been invited to speak at the 13th Annual Global Dairy Congress. The event will take place in Lisbon, Portugal, at the Myriad by Sana Hotel. The three-day conference is scheduled to begin on June 25 and run through June 27. Zenith Global, a UK-based food and drink consultancy, is coordinating the event (http://ibn.fm/sFPyb).
“It’s an honor to be invited as a guest speaker at such a prestigious global industry conference at this very early stage in our brand life-cycle,” Folkson said in a news release. “Zenith’s confidence that what we’re doing is worthy of such an audience reinforces our belief in our mission. I look forward to discussing the Nightfood brand platform and the concept of sleep-friendly nutrition, which we’re pioneering, with the leaders in the industry.”
Recently, Nightfood received notice from the U.S. Patent and Trademark Office that all requirements have been satisfied for registration of the Nightfood mark for ice cream in the United States (http://ibn.fm/bqGU7). The company anticipates formal registration will come in late spring. Moreover, the company started the process of registering the Nightfood mark for its ice cream brand in select strategic worldwide territories.
“While we’re not out there proactively seeking international opportunities at this time, we do feel overseas expansion is in our future assuming we’re able to properly execute here in the U.S. first,” Folkson added. He further noted that, while continuing talks with legitimate global trade partners are underway, no firm schedule for worldwide expansion is in place. Nightfood is filing for international trademark protection because of manifold inquiries received from overseas entities desiring to introduce Nightfood ice cream to local markets.
Nightfood Holdings continues to innovate with its sleep-friendly ice cream products, as additional flavors are currently in development, including non-dairy options. The company won the 2019 ‘Product of the Year’ award in a survey of more than 40,000 consumers (http://ibn.fm/bsQl7). For investors, Nightfood offers the potential for portfolio growth as it has now secured distribution in 15 states and continues to advance toward its stated goal of 10,000 points of distribution by March 31, 2020, with its award-winning product line.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF