- NGTF vision to “own” $50-billion nighttime snacking category
- Company planning major in-store promotion in more than 500 supermarkets across country
- Nightfood also focused on expanding on hotel front, where Nightfood sleep-friendly ice cream offers unique possibilities
Nightfood Holdings Inc. (OTCQB: NGTF) founder and CEO Sean Folkson recently outlined a deliberate strategy for the award-winning ice cream company’s plan to address America’s $50 billion-dollar nighttime snacking habit. The plan includes NGTF’s first major in-store promotion as well as increased attention on the company’s efforts to be carried in hotel-lobby-store freezers.
Barely a year old – the company manufactured its first pint of nighttime-snack ice cream in January 2019 – Nightfood is focused on owning the nighttime snacking category and will be launching its first major in-store promotion in more than 500 supermarkets this quarter, including several new major chains (http://ibn.fm/EUfVJ).
In Q4 2019, Nightfood expanded distribution into hundreds of additional major supermarket outlets, opening the door for certain marketing tactics and partnerships that had not previously been available. “We’ve now more than tripled our supermarket distribution count compared to Q1 of last year,” Folkson stated in a news release. “We will have about seven times the supermarket distribution by the end of this quarter as the same time last year, and approximately ten times the number of facings, plus distribution in divisions of the two largest supermarket chains in the country.
“Our newfound ability to run these proven, large-scale campaigns influenced the decisions made by some of the new chains that will be adding Nightfood this quarter,” Folkson continued. “We’ve got a great product serving a massive consumer need. The key now is driving awareness, trial and repurchase. Going forward, our ability to run large promotions very early in the distribution cycle will make a big difference.”
In addition to having its products on supermarket shelves, Nightfood is increasing efforts to have its exclusive line of sleep-friendly ice cream carried in hotel-lobby stores. NGTF products are already selling well in selected Fairfield Inn & Suites (Marriott), Hilton Garden Inn (Hilton), Staybridge Suites (InterContinental Hotels Group) and Residence Inn (Marriott) (http://ibn.fm/GI82e).
“In addition to our upcoming supermarket updates, we’re expecting great developments on the hotel front,” Folkson said. “Hotels represent a very exciting vertical for us, and one that Nightfood is uniquely positioned for. It’s amazing how much ice cream is sold in that environment. Just ask at the front desk when you travel, especially in the mid-range and business properties. The emergence of more complete lobby stores is a growing source of incremental revenue and customer satisfaction, and my goal is to get Nightfood in every single one of those freezers.”
Nightfood has partnered with Lionel Binnie, a business strategist and expert in the food and beverage space, who is working with Nightfood to develop the hotel vertical and is engaged in ongoing discussions with some of the largest hotel brands in the country, as well as many large hotel management companies. “Each and every hotel selling ice cream should be making Nightfood sleep-friendly ice cream available for their guests,” added Binnie.
In other Nightfood news, the company filed an 8K reporting that Folkson, the company’s single largest shareholder, has extended his existing lock-up agreement for an additional 12 months (http://ibn.fm/1mKs2). “We received questions from a couple of shareholders about the lock-up, so I wanted to address those publicly,” said Folkson. “This company is my past, my present and my future, and I’m not looking to sell or otherwise decrease my share position in any way. With our introduction into hotels, and various consumer marketing initiatives that will come to light very soon, I’m expecting a breakout in consumer awareness and product demand.”
By helping consumers solve their night snacking in a better, healthier and more sleep-friendly way, Nightfood is establishing the leading position in the nighttime-snacking category where American consumers are generally dissatisfied yet are still spending more than $50 billion annually (http://ibn.fm/myjU1). Nightfood is the creator of delicious, award-winning and better-for-you ice cream formulated by sleep and nutrition experts. The company also owns subsidiary MJ Munchies Inc., which seeks to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces.
For more information, visit the company’s website at www.Nightfood.com
NOTE TO INVESTORS: The latest news and updates relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF