- Nextech AR Solutions anticipates that livestreaming will continue to be a popular B2B tool and means of marketing products in a post-COVID economy
- Nextech is rolling out tech solutions that show the potential of augmented reality (“AR”) to become the logical evolution of livestreaming events
- The company’s platform includes an app that allows users to receive 3D holographic projections of people and products within their own home or office environment
- CEO Evan Gappelberg recently conducted the company’s first “Air Side Chat” to discuss use case experiences and the potential of the new self-directed LiveX platform that lets clients design their AR livestream events themselves
The visionaries at augmented reality pioneer Nextech AR Solutions (CSE: NTAR) (OTCQB: NEXCF) are building a future in which advertisers and event organizers will be able to reach their target audience through virtual experiences that are tailor-made to the audience’s interests.
Nextech’s most notable advance, perhaps, is its new holographic platform that appears to “beam” a presenter or displays on the presenter’s device into the audience’s environment as a 3D holographic display.
At the moment the platform uses ordinary computer display technology without relying on headsets the end user has to wear in order to experience the effect.
“Life is complicated. Technology makes life simpler,” Nextech CEO Evan Gappelberg said as he introduced his first “Air Side Chat” on April 6, an updated demonstration of the company’s AiR Show app human hologram livestream launched last month in which Gappelberg discussed product use cases via an iPhone 12 Pro mounted on a tripod, with some lights and a green screen, to create a holographic effect (https://ibn.fm/N29Ou).
Detailing the normal process for pitching a new product to a customer, Gappelberg described catching a plane and then a ride-share service in a six-hour trip under COVID protocols with a hotel stay for the night.
“Or just livestream. I could livestream in as an AR hologram using Nextech’s technology,” Gappelberg said in a recording of the Air Side Chat, in which he appeared to be standing in an app user’s living room as the camera moved around (https://ibn.fm/tIyPD). “When I think about what we’re doing today with technology, I try and put it into some kind of context, and so I think about newspapers, which was the mass medium for communication for a long time, the telephone, radio, TV. … Livestreaming now is a big deal. AR livestreaming is the natural progression of live-streaming.”
Gappelberg introduced the company’s latest digital experience platform (“DXP”), an events product called LiveX that combines the company’s AR livestreaming solutions with a new self-directed accessibility that clients can use to fashion their events as they wish.
“You don’t need us to build the event for you. You could do it yourself. … That’s something brand new that we did not offer before. What we offered before was a white glove service,” Gappelberg said. “We still have that option. And we still see that as a big part of our business going forward. But there’s another part of the business which is self-serve that we now service.”
Gappelberg described the company’s current industry targets as analysts, technology, medical, higher education, retail, e-commerce, finance, and trade shows and conferences. Retailers could demonstrate products through a 3D holographic presentation using the company’s ARitize360 AR platform, or restaurants could use the solution to show food being made as a means to help draw in customers, he said.
When Canadian trade shows used the company’s AR to enhance the remote access experience during the past year as the pandemic shut down in-person gatherings, “They told us that they had a 200 percent increase in engagement because of these technologies that we supplied them with. They told us that attendance was driven through the immersive use of AR — and not free attendance but paid attendance,” Gappelberg said.
The company expects to continue developing the platform with artificial intelligence (“AI”) features that will eliminate the need to rely on green screens and maintain interest in using Nextech’s solutions in the coming post-COVID economy
For more information, visit the company’s website at www.NextechAR.com.
NOTE TO INVESTORS: The latest news and updates relating to NEXCF are available in the company’s newsroom at https://ibn.fm/NEXCF