- Worldwide number of esports gamers predicted to reach 2.7 billion this year
- Pandemic forced closure of traditional sports, leaving sports bettors with few options
- Mobius CEO Lynn Pearce notes it is “remarkably interesting to see how much money is being raised for those participating in the esports arena”
In the wake of COVID-19, eSports is gaining exposure and popularity with a predicted 2.7 billion gamers playing worldwide by the end of this year, says Mobius Interactive CEO Lynn Pearce in the most recent issue of “Infinity Gaming” (http://ibn.fm/Rpsux). Pearce, an experienced, data-driven, commercially focused, strategic brand marketer with more than 15 years of proven success in the global gaming industry, authored “The Rise of eSports,” a feature article in the magazine focused on how the worldwide pandemic has sparked growing popularity for the once little-known gaming industry.
“For the past few years,” Pearce writes, “as an igaming consultant, I really got into the esports frame of mind and tried to convince the online sports betting companies to include esports in their product offerings, and even though they were not against the idea in general, some of them were actually quite willing to add in this product vertical, they never really put their money where their mouth was.”
The challenges, Pearce notes, was that it was difficult to monetize esports and there was a general lack of knowledge about esports and how to market it. In addition, she observes, “esports games take place over a longer period than regular sports — and sports bettors . . . generally want more instant action, resulting in a lack of interest overall.”
Until the sports world ground to a halt as a result of COVID-19. The pandemic forced the closure of traditional sports, Pearce says, which left sports bettors with few options. “They turned to esports and the rest, as they say, is history. Even after sports started to re-open, the rise of esports has continued and is gaining momentum,” she writes.
In fact, Pearce reports, “by the end of this year, there will be 2.7 billion gamers worldwide, with 2.5 billion playing on mobile, 1.3 billion playing on PC, and 0.8 billion on console. The year 2023 will mark a major milestone for the global games market. That year, the global number of players will surpass the three-billion mark!”
As a result of the growing popularity of esports, Pearce also notes that “it is remarkably interesting to see how much money is being raised for those participating in the esports arena, regardless of industry. In this past week alone, I have read of many companies that have successfully announced millions in funding.”
Pearce, who herself is at the helm of Mobius Interactive, a new online gaming operator, notes that the company is being approached by esports companies and esports communities to be involved in the re-opening of local offline events as they take place, “and we are very excited to be involved in this growing and thriving community. . . . I am betting on the growth of esports.”
Mobius Interactive is an online gaming operator featuring a variety of unique offerings catering to diverse demographic groups. Mobius Interactive’s team has extensive senior-management experience across business-to-consumer (“B2C”) and business-to-business (“B2B”) marketing in the iGaming industry, specializing in eSports, sports betting, casino and live casino. In partnership with leading and award-winning eSports and iGaming platform Ultra Play, Mobius Interactive seeks to attract a network of high-net-worth gamers from around the world through the use of loyalty and gamification programs designed to enhance engagement by leveraging state-of-the-art customer relationship management systems and joint ventures with more than 600 VIP and master-gaming affiliates.
For more information, visit the company’s website at www.MobiusInteractive.Ltd.
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