- MCOA just signed an LOI with VapeTV UK and Jasleen Enterprises for the launch of VapeTV U.S.
- This new company is set to offer in-store advertising within retail vape stores
- It will capitalize on the growing CBD industry and the ever-increasing demand for in-store media advertising in the United States
Marijuana Company of America (OTC: MCOA) has announced the signing of a non-binding letter of intent (“LOI”) that marks the beginning of the process to form a new in-store advertising brand named VapeTV US, Inc. (https://ibn.fm/lmoux).
VapeTV US will be the product of a three-way partnership among cDistro, Inc, a wholly-owned MCOA distribution company, VapeTV Ltd., a United Kingdom (“UK”)-based advertising company, as well as Jasleen Enterprises LLC, the owner of Vapor Maven, one of the leading online vape shops in the United States.
MCOA, through cDistro, will own 25% of the company and will capitalize on its growing customer database, coupled with Vapor Maven’s over 200 retail locations to push its services.
VapeTV UK has been Europe’s leading provider of in-house media for the vaping industry. Since its inception, it has made a name for itself providing in-store display systems that run paid advertising content within retail vape stores. With the signing of this LOI, VapeTV is excited about its entry into the largely untapped United States market.
“We are excited to initiate the U.S. market version of the highly successful and lucrative VapeTV business. By launching with Vapor Maven’s nearly 200 retail locations and by leveraging cDistro’s active customer database of more than 65,000 retail vape stores in the U.S., we anticipate an accelerated delivery of VapeTV advertising content to U.S. customers,” noted Mike Shaw, the Founder of VapeTV UK.
VapeTV US comes in the wake of the growing competition among thousands of individual vape, smoke, and CBD brands trying to push themselves in the market. This competition is driving up the demand for in-store media advertising, an opportunity that VapeTV plans to capitalize on going forward.
This move aligns with MCOA’s commitment to diversifying its product and services, given its strategic investments within the cannabis THC, hemp, and CBD industries.
For more information, visit the company’s website at www.MarijuanaCompanyofAmerica.com.
NOTE TO INVESTORS: The latest news and updates relating to MCOA are available in the company’s newsroom at http://ibn.fm/MCOA