- Social media app that harnesses enthusiasm for sports
- Novel marketing campaign with hashtag #WearYourColors
- Investment banking executive joins as financial advisor
FANDOM SPORTS Media Corp. (CSE: FDM) (OTC: FDMSF) (FRANKFURT: TQ42) is doing for sports fans today what the Circus Maximus did for ancient Romans. At this largest of Roman hippodromes (horse racing tracks), some 2,000 feet long and 600 feet wide, spectators were treated to captivating contests that typically featured 12 four-horse chariots racing for four miles as they traversed the Circus’ circumference seven times. The passion and excitement of 250,000 fans, the hippodrome’s seating capacity, as they cheered their favorites on must have made for a deafening din that’s unheard of today. The largest football stadium in America seats just around 100,000. Nevertheless, today’s fans are just as passionate, which is why FANDOM SPORTS, through its social media Android Sports App, is providing a platform for them to express their exuberance and frustration, just as the Circus did for its toga-clad enthusiasts.
Ancient Romans were possessed of the same fervor that might be witnessed at any modern game of football or baseball, which prompted the poet Juvenal to remark that they cared only about ‘bread and circuses’. Other striking similarities exist. Just as today’s sport figures can earn six-figure incomes, another contemporary commentator (the poet, Martial) complained about the huge sums (15 bags of gold) that a winning charioteer might ride off with. The most successful of them all, Diocles, is estimated to have made about 36 million sesterces (about $50 million in today’s money) over the course of his career. So, over a millennium, neither sports fans nor sports seem to have changed much. Our instincts of playfulness and competitiveness appear to go very far back.
Recognizing that basic truth, FANDOM SPORTS has developed the Android Sports Mobile App to give sports fans around the world an uncensored social media platform that will allow them to express their primal, unfiltered passions. The App brings fans together in a very modern setting, the social media environment, which, today, is increasingly rivaling traditional forums of physical interaction. The App is designed to entertain sports enthusiasts with interactive content that offers bragging rights and real-life rewards. True sports addicts will appreciate the App, which allows fans to pick a fight, create their own FanFights or rule over others as they trash talk their way to victory. The FANDOM SPORTS proprietary data centric “argument engine” measures and scores opinionated dialogue, as well as establishing consensus, giving fans and users the ability to dive deeper into one-of-a-kind cultural moments, cheer on favorite sports teams and slam dunk some sweet rewards.
Recently, FANDOM SPORTS launched a new campaign to reward fans who celebrate their teams with creative tattoos and body art. The interactive campaign, with the hashtag #WearYourColors, will identify and reward the most passionate sports fans. The campaign will kick-off to coincide with the month-long soccer tournament in Russia; it will seek to discover the fans with the most “artistically expressive” tattoos or body art. Winners will get two tickets to any sporting event of their choosing in the U.S. or Canada (http://ibn.fm/dEhqZ).
Additionally, FANDOM SPORTS has engaged the services of Vikas Ranjan, founder and current president of Gravitas Financial Inc., a Toronto-based investment holding and merchant banking firm. Vikas has over 22 years’ experience in diverse areas of finance, capital markets, investments, entrepreneurship and management consulting. His global expertise ranges internationally and includes familiarity with emerging economies, like India, where FANDOM SPORTS expects its App to be well received (http://ibn.fm/sMEpR).
Before co-founding Gravitas Financial, Vikas was the co-founder of Ubika Research, an investment research and capital market services firm. He was also the co-founder of SmallCapPower.com, a leading online portal for small cap investments. His previous experience also includes various management positions with companies such as TAL Global Asset Management and the Bank of Montreal.
For more information, visit the company’s website at www.FANDOMSPORTS.net
