The 9th Digital Strategy & Innovation for Medical Affairs Summit, held on February 26-27, 2025, in Philadelphia, brought together industry leaders to explore the transformative role of digital technologies in medical affairs. The event featured insightful discussions on artificial intelligence (“AI”), patient engagement, and innovative strategies to navigate the evolving technological landscape.
Key Sessions and Speakers:
Bridge Patient Care Gaps with AI-Driven, Omnichannel Engagement: This session delved into how AI-powered strategies are revolutionizing healthcare professional (“HCP”) engagement to address patient care gaps. Speakers included:
- Kyle Roderick, SVP of Medical Affairs at Doximity
- Amit Phull, Chief Physician Experience Officer at Doximity
- Div Khetia, VP, Head of Medical Affairs Channel Excellence at Pfizer
Utilize AI and Data Insights to Build Your Digitalization Roadmap: Nita Thingalaya, Lead Innovation and Evidence, Specialty Care, Sanofi, provided strategies for integrating AI processes by evaluating company capacity, logistics, and budget.
PANEL: Enhance Patient Autonomy by Using Advanced Technologies: This panel discussed how digital tools like wearable devices and electronic health records empower patients. Panelists included:
- Hiral Patel, System Director, Innovation Activation and Enablement, Endeavor Health
- Peter Covitz, Executive Director, Head Digital Innovation, Data Generation & Managed Access, Alexion Pharmaceuticals
Gain Efficiencies Through Fractional Medical Utilization: Mary Hames, CEO, BioLogic Pharma Solutions, explored the benefits of adopting fractional medical affairs teams for pre-commercial assets, highlighting how AI-powered tools can enhance productivity and strategic decision-making.
For those unable to attend, the summit is available on-demand.
Stay tuned for future events and continue to engage with the latest advancements in medical affairs.
