- The PSA campaign leveraged front-line staff real-life stories, insight and practices to raise awareness of dedicated support service tools
- Campaign’s success in generating engagement and reach prompted requests for additional similar endeavors in the near future
- DGTL and subsidiary Hashoff recently began a second activation campaign for a prominent digital sports gaming and entertainment brand following the success of an NCAA March Madness tournament-themed video-based social media campaign
- DGTL remains committed to building a full-service AI-powered digital media, marketing and advertising software platform to serve virtually every industry
DGTL Holdings (TSX.V: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L), an innovative company focused on the acquisition and acceleration of transformative digital media, marketing and advertising software technologies, via wholly owned subsidiary Hashoff LLC, recently completed a campaign designed to promote an online support service portal and to help build social community among front-line healthcare professionals.
According to a company press release, the national public service announcement campaign was conducted jointly with a task force comprised of top professional advocacy organizations in healthcare and led by an organization that has been advocating for the interests of registered nurses nationwide for more than a century (https://ibn.fm/NPvf3). The task force was created with the goal of developing and deploying online tools in support of healthcare workers dealing with mounting workplace challenges and pressures as a result of the ongoing pandemic.
Hashoff, an enterprise-level self-service content-as-a-service offering built on proprietary artificial intelligence and machine learning technology, leveraged its platform to create an advocacy campaign that included content generated by the healthcare community, with the goal of creating awareness and promoting adoption of dedicated tools. The campaign focused on publishing unique real-life stories, key insights and best practices of healthcare professionals, while aiming to drive traffic to an online portal with support services for front-line workers.
According to DGTL Holdings, the campaign was highly successful in generating engagement and reach, as well as gratitude from healthcare workers toward the organizations providing these support tools. The success of this endeavor has also led to multiple requests for additional campaign proposals from the task force and its members.
This project is representative of Hashoff’s commitment to empower global brands by identifying, optimizing, engaging, managing and tracking digital content publishers for marketing campaigns through its proprietary AI-ML platform. Just a day before announcing the completion of this campaign geared towards healthcare professionals, Hashoff activated a new mobile social content campaign for a prominent digital sports gaming and entertainment brand (https://ibn.fm/OBa49).
This is the second campaign activation under the multiyear software licensing agreement Hashoff signed with this brand. It will include self-serve and managed-service products, and will create and distribute multimedia mobile social creative content with the client’s branding and a 2021 PGA Masters theme. Hashoff has already completed a video-based social media content campaign for this client, with an NCAA March Madness tournament theme, and is expected to conduct similar campaigns around other major sporting event over the next months.
The name of the brand has not been revealed, with DGTL only identifying it as a NASDAQ-listed company with a market capital of over $25 billion, and a leader in developing and commercializing mobile sports and fantasy sports betting applications that cover virtually all major professional sports leagues worldwide in fields such as racing, football, soccer, tennis, basketball, baseball, mixed martial arts and more.
The digital sports entertainment and gaming sector is one of the several industries Hashoff and DGTL Holdings can serve successfully as more brands across every industry continue to shift from traditional advertising to digital media advertising at an accelerated rate. With a focus on building a full-service AI-powered digital media, marketing and advertising software platform, DGTL Holdings aims to position itself as a leading provider of diversified digital services and to create an extensive portfolio of content, distribution-based software and measurement technologies in several expanding areas such as gaming, social media, web advertising and streaming.
For more information, visit the company’s website at www.DGTLInc.com.
NOTE TO INVESTORS: The latest news and updates relating to DGTHF are available in the company’s newsroom at https://ibn.fm/DGTHF