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DGE’s 2nd PRC Performance Optimization Summit to Offer Insights on Range of PRC Best Practices

Dynamic Global Events (“DGE”) invites you to the 2nd Promotional Review Committee (“PRC”) Performance Optimization Summit, regarded as the largest, most detailed PRC conference available. Slated for May 23-25, the three-day online livestream event is designed for all the cross-functional professionals working on review teams, including legal, medical communications, public relations, marketing, product management, brand management, editors, compliance, art, scientific communications, and more. The summit provides PRC best practices for team management and cooperation, maintaining regulatory compliance, and adapting to new technologies and platforms. Promotional review professionals face many challenges as they craft fair and accurate product messages that must conform to all regulations.  Gathering multiple rounds of feedback in a collaborative environment, making sure ad agencies have understood all their guidelines, and anticipating the response of subjective regulatory reviewers was already challenging enough – and now in a post-COVID setting, most of these committees are not even meeting in-person. So, the return of the industry’s largest and most trusted PRC learning event could not have happened at a better time. Last year’s conference was acclaimed as “an excellent event for finding out how others are doing things in the industry” (Head, Promotional Excellence, Sanofi) that featured “topics that were of value and speakers who were very knowledgeable on the topics they presented” (Director, U.S. Advertising & Promotion, AbbVie). (https://ibn.fm/8hOd3). So, attendees at this year’s summit are definitely in for a treat. Attendees will hear from vice presidents, lead counsels, directors, and department heads responsible for regulatory affairs, advertising, promotion, and labeling divisions.   Drawn from organizations such as Turning Point Therapeutics, Takeda, Sanofi, Kyowa Kirin, Abbvie, Otsuka, Merz Aesthetics, Mirati Therapeutics, Merck, Sobi, and more, the 25 featured speakers will take part in panel discussions as well as single-person and joint presentations anchored in three main themes, according to the event brochure. Some of this year’s all-new agenda topics, added to meet audience requests, include PRC strategies for modular content, artificial intelligence, celebrity endorsements, upgrading team training, empowering coordinators, and much more. Overall, the summit will:
  • Provide a roadmap for building and maintaining a core claims compendium
  • Offer important tactics for digital asset management
  • Focus on review and submission methods for modular content
  • Discuss detailed compliance strategies for speaker bureaus, celebrity endorsements, streaming video, payer communications, investor media, and more
  • Provide key learnings for entire teams
To learn more, please visit https://dgevents.com/event/promotional-review-committee-performance-optimization/

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