- Creating branded games to attract new customers for clients
- Leveraging the motivation of customers for reward and achievement to collect data and convert leads
- Provides cost effective pricing to meet the needs of various clients as they tap into the power of gamification
DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF) is creating branded games that help attract new customers and thus sales, generating leads through the capture of data. Through the use of gamification technology, the company is helping businesses engage consumers and other audiences.
But what is gamification technology and how has DeepMarkit tapped into this innovative marketing approach? Gamification is simply the transformation of existing business models into new ways to enhance relationships, engagement and loyalty amongst customers and employees. By leveraging the motivations that exist in all of us for community, achievement and reward, companies are able to engage consumers and drive growth. Through its Gamify platform, DeepMarkit has harnessed the power of gamification to convert leads into paying customers at multiple touch points in the sales funnel while simultaneously collecting data for further follow up.
DeepMarkit provides cost effective pricing to fit the needs and budgets of the businesses it serves. A free website display allows companies to convert online visitors into email subscribers. The Gamify slide out is available in three games and entices visitors to subscribe with instant prizes. Businesses can choose from a selection of easily customizable gaming apps featuring the company’s unique branding. These games, and carefully crafted landing pages, allow for the collection of data and real-time analytics. The audience is provided motivation through the chance to win, receive awards and build positive associations.
Rather than using ads to engage, Gamify is grabbing the attention of consumers with a platform with which they want to interact. Built into the platform are various calls to action designed to trigger the consumer to follow through. Increased sales occur through multiple touch points as customers are provided with purchase incentive rewards.
The global gamification market was valued at approximately $1.7 million in 2015 and is projected to reach more than $22 billion by 2022 (http://ibn.fm/3Rkgx). Gamify offers clients the ability to reach this audience by providing platform integrations, email marketing platforms and promotion distribution channels. A free version of the Gamify slide out is available across multiple ecommerce platforms and provides clients with the chance to experience the power of gamification for themselves. Paid features are available for upgrades, bringing more value to each client while promoting an increase in brand awareness and conversion.
For more information, visit the company’s website at www.DeepMarkit.com
