- Texas-based CloudCommerce is building a honeycombed network of resources for its SWARM business data-mining solution, drawing on AI and market research capabilities to do a deep dive into information about consumer intentions
- The company’s solutions include BUZZ, HIVE and HONEY – offerings that facilitate research automation, audience culture identification and real data application
- The global business intelligence market’s revenues are expected to reach $34.3 billion by 2022, with the United States comprising a major part of the market within the coming year
The evolution of marketplaces worldwide on the heels of the internet’s and wireless communication’s spread throughout every continent has created ample opportunity for forward-driven innovators to connect with consumers that once might have been out of reach, and for brand-builders to identify and appeal to those consumers in ways that acknowledge their individuality as well as their place within a global community.
CloudCommerce Inc. (OTCQB: CLWD) is forging a path into diverse industries with its audience-driven business intelligence and digital marketing solutions, helping companies to brand themselves using strategies that tie closely into how their consumers identify themselves.
CloudCommerce’s core flagship solution is an end-to-end data science and market behavior solution that enables businesses to make decisions about who to talk to, what to say and how to further motivate their targeted audiences to act once that B2C bond has been established. The solution, titled SWARM, launched in July as a means of applying artificial intelligence (AI) and market research techniques to any business activity for audience generation.
“In the past, marketers have largely taken a blanket approach to communication. The same message is often sent across an entire customer audience with little regard for how different groups of people communicate, build communities, and develop their purchasing habits. We developed SWARM to help overcome these challenges,” CloudCommerce CEO Andrew Van Noy stated in a news release announcing the rollout (http://ibn.fm/g9qnz).
“SWARM is a behavioral science approach to audience creation and communication. It helps marketers probe deep consumer motivations and triggers, in order to effectively predict and influence their actions,” he added.
The global business intelligence market is expected to grow to about $34.3 billion by 2022 at a six-year CAGR of 11.03 percent, largely driven by new AI capabilities and wireless technologies that make data processing for businesses accessible practically anywhere, according to analysts at Market Research Future (http://ibn.fm/hwIfA). MarketResearch.com anticipates a rapid approach to that revenue benchmark in the U.S. alone, predicting that business intelligence, market research and opinion polling will reach $31 billion in revenues by next year (http://ibn.fm/PpR2S).
SWARM is a suite of solutions that uses the industry of busy bees as a metaphor for its ability to gather information from practically everywhere and bring it home for processing and use. CloudCommerce utilizes BUZZ to automate the market research process into a deep dive that lets businesses put their fingers on the pulse of the marketplace in the moment with a wide range of internal and external data sources, such as customer data, social media activity and micro and macro trends. HIVE supersedes traditional geographical-based models for targeting audiences, instead clustering people into granular geographic “tribes” that define cultural commonalities. HONEY interprets the core data solution into an intelligible, actionable result for the user.
The company’s subsidiaries, Data Propria, Parscale Digital, Giles Design Bureau and WebTegrity, further CloudCommerce’s efforts at deploying these services from a business vertical approach that is supportive of the ultimate aim of promoting market success.
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD