- China has a centuries-old tradition of promoting herbs and other earthy, natural health remedies
- The village of Bama in China’s southern region has gained renown for the percentage of centenarians amid its population, and as the source of hemp rice wine
- ChineseInvestors.com recently announced the launch of a branded Hemp Wine product by its cannabis industry subsidiary, CBD Biotech
- The Hemp Wine launch in collaboration with tourism-friendly Bama’s Institute of Longevity of the Elderly is taking place amid preparations for Chinese New Year festivals
Chinese-language investment news outlet ChineseInvestors.com Inc. (OTCQB: CIIX) is launching its first self-branded rice wine alcohol product, Hemp Wine, under the auspices of its wholly owned cannabis industry subsidiary, CBD Biotechnology Co. Ltd., less than a month before the advent of Chinese New Year, which will mark the commencement of the “Year of the Pig.” In Chinese culture, pigs (http://ibn.fm/gWUJE) are the symbol of wealth, and the elemental cycle of Earth that will occur with the new year portends a season of “social butterflies with friends from all walks of life” who “have fortunate lives and can find happiness” – certainly a cause for celebration.
“This launch coincides with the upcoming Chinese New Year, a holiday surrounded by celebrations and gifting, setting the stage for the Hemp Wine gift sets to be a huge success,” CBD Biotech CEO Summer Yun stated in a January 16 news release announcing the new product (http://ibn.fm/F4n26).
CIIX’s subsidiary is drawing on centuries of Chinese herbal health heritage in collaborating with The Institute of Longevity of the Elderly in Bama, a village in the south China autonomous region of Guangxi, for the official product launch. Hemp rice wine originated in Bama historically, and Yun stated that Bama is often referred to as the “longevity capital of China” and is “one of the world’s five longevity towns” in terms of the percentage of centenarians among its population, which has made the village an attraction for health-conscious tourists (http://ibn.fm/RWExv).
CBD Biotech will begin offering Hemp Wine gift sets offline immediately, with an official online sales launch to follow in the near future, according to the news release. Hemp Wine joins the company’s leading alcoholic product — a baijiu grain liquor called Wuliangye Nafu.
“Over the past year, CBD Biotech has put many drivers in place for future growth,” CBD Biotech CFO Alex Hamilton stated in a news release. “We are excited about the progress that CBD Biotech has made in China with our hemp product offerings, beginning with our industrial hemp-infused CBD skincare line, and now including our newly launched hemp rice wine beverage.”
ChineseInvestors.com continues to move closer to spinning off the growing company to create an independent cannabis industry channel – a move that’s aimed at allowing CIIX to refocus its attention on its core financial services and media business.
ChineseInvestors.com is a financial information online service for Chinese-speaking investors throughout the United States, Canada and China, and the development of new product lines such as Hemp Wine constitute a small part of a much larger, globally-focused business plan. The company generates real-time market commentary, analysis and education-related services in both traditional and simplified Chinese language character sets, and it provides advertising and public relations-related support services for its clients.
For more information, visit the company’s website at www.ChineseInvestors.com
