If the caliber of national brands listed on Mobivity’s roster of clients is any inclination, the mobile marketing technology company has hard-earned its reputation for helping businesses and brands foster customer loyalty and reap the financial benefits of doing so.
Using its suite of patented mobile marketing technologies, Mobivity’s communication strategies are designed to enhance customer engagement and loyalty to drive ultimately incremental sales and profitability.
The company’s SmartReceipt technology, for example, transforms traditional retail transaction receipts into engaging “smart” receipts. Mobivity recently announced a deal with U-Swirl, Inc., an operator and franchisor of self-sever frozen yogurt cafes, in which U-Swirl will use the SmartReceipt technology to craft highly targeted, relevant loyalty messages to its customers via SMS text messaging and receipts given at the time of sale.
The technology enables U-Swirl customers to join various loyalty and rewards programs, as well as receive targeted offers and promotions, by subscribing to text messaging programs or through relevant content on their receipts. Following product testing, U-Swirl gave the SmartReceipt technology impressively high marks.
“Our early tests have been extremely well received by our customers,” Carell Grass, vice president of Operations of U-Swirl, stated in the news release. “Response rates to text messaging promotions have been as high as 71%, which is unparalleled. The ability to anchor our digital loyalty program to our point-of-sale systems and receipt content was a key differentiator that attracted us to the Mobivity solutions, and the results speak for themselves.”
U-Swirl joins a client base of national brands including CNN, Disney (NYSE:DIS), the NFL, Sony Corp. (NYSE:SONY) subsidiary Sony Pictures, AT&T (NYSE:T), Chick-fil-A, NBC Universal, Subway, Baskin Robbins, Jamba Juice (NASDAQ:JMBA), Sonic (NYSE:SONC), numerous professional sports teams, as well as thousands of small, local businesses across the U.S.
In the first quarter of 2015, in which Mobivity reported increase in revenues and gross margins, CEO Dennis Becker said SmartReceipt™ has processed more than 680 million transactions and is on track to reach 1 billion transactions later this year. He also described how the company’s current and expanding list of prospective customers is setting it up for anticipated growth.
“Momentum is continuing both in new deployments of SmartReceipt as well as our growing pipeline of potential customers. We are in active discussions with dozens of national QSR brands regarding SmartReceipt™ as well as other components of our unique bundled marketing solution,” Becker stated. “Our technology is powering marketing campaigns for thousands of QSR locations across the U.S. and we anticipate new deployments by additional QSR brands in the current quarter and throughout 2015.”
For more information visit www.mobivity.com
