As the Aristocrat Group gears up to launch its new Big Box Vodka, the company today says it has initiated production on the innovative packaging for its “bag-in-box” spirit. Once production is complete on the first run of packaging, it will be shipped to ASCC’s partner distillery in Idaho, where the spirit will be bagged, boxed and shipped out to retailers.
The idea behind Big Box Vodka’s unique packaging was to make the new product stand out against other vodkas on the shelf. Big Box Vodka’s packing is composed of microflute cardboard, which provides superior durability and insulation. Each box contains a spouted, inner beverage bladder that can be removed for faster cooling times.
“A unique packaging concept was central to the development of this new product, so we’ve taken as much care to ensure the quality of packaging production as we have with the distillation process,” ASCC CEO Robert Federowicz stated in the news release. “No other bag-in-box spirit features a waxed-cardboard box that can serve as the product’s own disposable ice chest. We’re very excited for consumers to have a chance to try out this groundbreaking product for themselves.”
The ultra-premium vodka within the unique packaging is made in the U.S. using Idaho winter wheat and pure Rocky Mountain water in a four-column distillation process. Each box contains 1.75 liters—more than double the amount inside traditional 750 ml bottles – without taking up more space.
ASCC plans to debut Big Box Vodka this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people. The company’s flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.
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