Adaptive Medias, a content syndication and monetization company leading in programmatic advertising across mobile, video and online display, announced specialized playlist features to its Media Graph ad tech platform. Media Graph users can choose from smart or simple playlists that will enable them to create and maintain a consistent brand experience and keep audiences engaged with custom video streams.
Simple playlists allow Media Graph users to collate content from selected videos in their own library as well as shared content. Users have full control to add and manage individual videos and playback in the order they choose.
Smart playlists enable users to quickly populate content to their playlist using custom labels, including search terms, tags, and duration, and aggregate videos and other playlists. Notably, these smart playlists will update automatically to include new content that matches specific search terms and labels.
“To keep up with the fluidity of the market, where groundbreaking innovations are announced frequently, we have to continuously reinvent and improve on our products and services,” said John B. Strong, Interim Chief Executive Officer of Adaptive Medias. “Not only do we provide a comprehensive video monetization platform, but we also focus on creating features that enable us to better serve the needs of partners so they can remain focused on the core of their businesses.”
For more information, visit www.adaptivem.com
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