- BIGtoken case study reports that Kraft Heinz’s 2019 Walmart holiday promotion achieved 4.5% additional volume, six times return on ad spend
- BIGtoken co-founder says platform has evolved into “full-service marketing stack” that discovers “profound insights” about target audience
- SRAX’s proprietary consumer data management technology put consumers’ data rights at the forefront
SRAX Inc.’s (NASDAQ: SRAX) BIGtoken platform successfully propelled a 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz – achieving impressive results and exceeding the client’s goals. SRAX COO Kristoffer Nelson said BIGtoken utilized opt-in panels and offers plus scanned receipts to identify incremental groups of buyers to increase both sales and return on ad spend for Kraft Heinz.
The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://ibn.fm/slkFR). The resulting high-value customer insights fueled enhanced audience targeting and messaging – yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS).
“It’s important for Kraft Heinz to address data accuracy, consumer privacy and emphasize first-party data in this new environment,” said TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. “BIGtoken does all of that. We are thrilled with the results we saw with SRAX’s BIGtoken platform.”
Pre-launch activity by BIGtoken includes numerous data points about the identity habits of consumers. For its promotion, Kraft Heinz used the BIGtoken platform to identity common attributes around consumers who cook meals for key groups during the holiday season.
Kraft Heinz’s successful Walmart promotion featured prominent brands such as Kraft, Velveeta, Oscar-Mayer, Heinz and Stove Top. SRAX’s BIGtoken platform was able to create and identify audiences and design an effective messaging strategy around those brands.
“BIGtoken has evolved from a consumer, opt-in, data platform for advertising activation to a full-service marketing stack,” SRAX COO Kristoffer Nelson stated in a news release (http://ibn.fm/hHX1D). “Beginning with audience insights, marketers can discover profound insights about their target audience to activate against. From here, new insights and learnings are applied inflight to improve performance.”
BIGtoken Brands VP George Stella added, “It’s becoming critical for brands to partner with systems that put emphasis on consumer-first data particles and put consumers’ data rights at the forefront.”
For more information, visit the company’s website at www.SRAX.com
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