According to PewResearchCenter (http://nnw.fm/gg2Sh), 84% of American adults use the Internet, a number that has grown from 52% in 2000, and access is now part of most people’s daily routines. It’s a phenomenon that has changed the way U.S. consumers live, and businesses have had to adapt to this still expanding trend. Much like any other sector, the real estate industry has seen a considerable shift toward related technologies in order to advance communication capabilities, both for consumers and agents, and better serve a constantly changing real estate market. According to ‘Home Buyer & Sellers, Generational Trends 2016 Highlights’ (http://nnw.fm/81Jyj), published by the National Association of Realtors, millennials, heavy Internet users, now make up 35% of all home buyers in the U.S.
This is where eXp World Holdings, Inc. (OTCQB: EXPI) subsidiary eXp Realty comes in. This relatively new real estate brokerage was created to address a significant gap in the market by developing a unique agent-owned cloud brokerage offering full real estate service to home buyers in 43 states and the District of Columbia, as well as Alberta, Canada. As stated on the company’s website: “Advances in Internet technology and the proliferation to the masses of information and imagery concerning residential properties… has created a real estate consumer who is armed with more knowledge, context and understanding than ever before.” The company offers a one-of-a-kind, virtual-based training service to its agents with the end goal of helping consumers make more relevant searches online while guiding them through the emotional process of buying a home.
The growth of the Internet and the online real estate industry has shown significant advantages for eXp World Holdings. According to Google Trends (http://nnw.fm/ZI7gI), searches for “exp realty” peaked to 100 (the highest popularity score possible for the term). Not only this, Google Adwords has shown significant growth in keyword researches relevant to eXp World Holdings. Since July 2015, the monthly search on Google for “eXp realty” has more than doubled from 2,400 searches a month to 5,400.
For more information, visit the company’s website at http://investors.exprealty.com
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