- The AI marketing market is projected to surge to more than $107.5 billion by 2028
- ONAR Holding recently announced the launch of ONAR Labs, its dedicated technology incubator
- The company also unveiled its first product offering: Cortex, an AI-powered marketing intelligence platform
Artificial intelligence (“AI”) is rapidly transforming the marketing landscape, enabling businesses to deliver more personalized, efficient and data-driven campaigns. As companies seek to harness the power of AI to stay competitive, ONAR Holding Corp. (OTCQB: ONAR) is at the forefront with its innovative Cortex platform, poised to redefine the future of advertising.
The adoption of AI in marketing has seen exponential growth in recent years. According to a report by All About AI, the AI marketing market, valued at $15.84 billion in 2021, is projected to surge to more than $107.5 billion by 2028 (https://ibn.fm/lf5bb). This growth is driven by the increasing demand for data analysis, predictive modeling, chatbot integration and other AI-driven techniques that enhance marketing strategies.
Marketers are increasingly leveraging AI to optimize their campaigns. A study by Influencer Marketing Hub revealed that 88% of digital marketers use AI in their day-to-day tasks, with 92% of businesses planning to invest in generative AI tools over the next three years (https://ibn.fm/DFIeO). These tools enable marketers to predict consumer behavior, personalize customer experiences and optimize campaigns with unprecedented precision.
The rise of AI-powered search tools such as OpenAI’s ChatGPT and Google’s Gemini is also revolutionizing how consumers seek information online, significantly impacting traditional marketing strategies centered around search engine optimization (“SEO”). A survey by Bain & Co. revealed that 80% of users resolve 40% of their queries without clicking links, and 42% use generative AI for shopping recommendations (https://ibn.fm/uEHbI). This shift is prompting marketers to rethink content strategies to align with AI preferences.
In this evolving landscape, ONAR Holding has emerged as a leader in AI-driven marketing solutions. The company recently announced the launch of ONAR Labs, its dedicated technology incubator, and unveiled its first product offering—Cortex, an AI-powered marketing intelligence platform (https://ibn.fm/Sd6vo). Developed by ONAR’s flagship agency, Storia, Cortex has been instrumental in powering the company’s agency network and is now available to businesses via subscription.
Cortex integrates with major platforms such as Google, Meta and TikTok, providing businesses with a comprehensive suite of tools to optimize their marketing efforts. The platform leverages AI to analyze vast amounts of data, offering insights that enable marketers to make informed decisions, personalize content, and automate campaign management. This data-driven approach allows for more effective targeting, improved customer engagement, and increased return on investment.
The effectiveness of Cortex is evident in its track record. The platform has already been proven across $200 million in cumulative client revenue, demonstrating its capacity to drive significant business outcomes. By providing enterprise-grade marketing intelligence tools, ONAR is empowering businesses of all sizes to compete in an increasingly digital marketplace.
ONAR’s commitment to innovation extends beyond technology. The company emphasizes the importance of combining automation with human ingenuity, ensuring that AI enhances rather than replaces human creativity. This philosophy is reflected in the company’s approach to campaign development, where data scientists, designers and strategists collaborate to craft impactful marketing strategies.
As AI continues to reshape the marketing industry, ONAR’s Cortex platform stands out as a powerful tool for businesses aiming to stay ahead of the curve. By harnessing the capabilities of AI, ONAR is not only transforming its own operations but also setting a new standard for what is possible in advertising.
For more information, visit the company’s website at https://www.onar.com.
NOTE TO INVESTORS: The latest news and updates relating to ONAR are available in the company’s newsroom at https://ibn.fm/ONAR
