- Middle-market companies do not have a great agency partner or solution that brings together essential services for them, notes CEO Claude Zdanow
- ONAR owns two different agencies that operate in the ecommerce and healthcare space; the company is also in the process of buying additional agencies
- The company charges per managed platform, such as Google, Facebook, Snapchat, etc., with unlimited creative and unlimited ad spend
The latest episode of the TechMediaWire Podcast delivers a compelling conversation with Claude Zdanow, CEO of ONAR Holding Corp. (OTCQB: ONAR), who discusses the company’s mission to empower middle-market firms with AI-driven marketing solutions (ibn.fm/luLHv). ONAR is a leading marketing technology company and agency network serving clients worldwide under Zdanow’s leadership.
During the interview, Zdanow provided deep insight into ONAR’s strategic business model, noting that ONAR owns and operates businesses that help middle-market companies generate revenue online. Specifically, Zdanow explained, ONAR owns two different agencies that operate in the ecommerce and healthcare space; the company is also in the process of buying additional agencies.
“With more and more ad platforms coming into the market every single day, middle market companies do not have a great agency partner or solution that can kind of bring that all together for them. So we’re doing that for both healthcare and ecommerce.”
ONAR is looking to dive deeper into both of those verticals, said Zdanow, as well as evaluating other sectors that provide potential. “Specifically, we’re looking for highly specialized tech-enabled agencies,” he said. “Everyone is talking about AI. . . obviously we’re using AI, and we have some interesting proprietary tech that helps us really give enterprise solutions to the middle market clients that we work with, or growth brands, we like to say.
“But the agencies that we’re looking to buy, we want the agencies that are really highly specialized and on the smaller scale,” he continued, “and that are doing one thing really, really well and ideally have something that is helping them, or they are using AI in a way to deliver better performance. Because everything we do is about generating revenue for our customers.”
Zdanow observed that ONAR’s model is a little different. “Our big differentiators are more like a SaaS platform,” he explained, noting that the company charges per managed platform, such as Google, Facebook, Snapchat, etc., with unlimited creative and unlimited ad spend. “We have a fixed startup fee for the initial platform, the first one we’re working with, and then we have an incremental fee for every additional platform you add, and we advertise currently on 22 different platforms…
“Our big differentiator is our technology and the way we are able to bring data together,” he continues. “If you’re a CEO of a middle-market company, you have the ability to basically have a trusted partner that can manage all those platforms for you and give you a kind of dashboard review in one single space for a fixed fee that doesn’t increase when you spend more ad spend, so we’re totally aligned with your success. . . .We saw the opportunity to turn the model on its head and bring SaaS and agency together with technology to deliver something that really was aligned with the incentives of these growth-stage companies.”
Currently the company operates in two sectors that “we know aren’t going away — ecommerce and healthcare,” said Zdanow. “People are always going to be buying stuff online in the digital ecosystem for the foreseeable future, and people are obviously going to be in the healthcare sector forever… So we’re just trying to build solutions and deliver agencies that serve both those areas, with a focus on performance, which is in our mind, generating revenue for the customers and for those businesses that we work with.”
ONAR currently operates across four agencies: Storia (performance marketing and SEO), Of Kos (healthcare marketing), CHALK (experiential marketing and events) and ONAR Labs (a technology incubator). Built on a foundation of “honor, candor, and best-in-class results,” ONAR serves businesses from mid-tier to growth-stage, spanning revenue brackets from approximately $50 million to more than $1 billion.
ONAR is also active on the acquisition front, seeking to expand its network of specialized marketing operations. Combined with its AI focus and industrial coverage, acquisition growth positions ONAR to capitalize on rising demand for measurable, results-oriented marketing
For more information, visit the company’s website at https://www.onar.com.
NOTE TO INVESTORS: The latest news and updates relating to ONAR Holding Corp. are available in the company’s newsroom at https://ibn.fm/ONAR
