Moxian, Inc. (OTCQB: MOXC) is connecting businesses and consumers in China with precision marketing delivered via social marketing and promotion platforms. With innovation and strategy, the company is strengthening its foothold in the online-to-offline marketing space. After entering at an opportune time, Moxian moved to test and refine its online-to-offline marketing platform in Asia before focusing its attention on the major metropolitan areas in China. The company stands to benefit from its timely entrance into China, which is reporting an estimated 25 percent annual growth in sales, as well as the upcoming opening of new offices in the region and the expansion of its operations there.
As Moxian wraps up its development and testing phase, the company seems prepared to experience a marked increase in revenue from merchant subscriptions and other income sources, especially once it opens additional sales offices in Shanghai, Beijing and Guangzhou in 2016. Merchant fees – driven by the number of merchants participating in the Moxian platform – can provide a substantial source of cyclical revenue for the company. By driving up the number of merchants participating, Moxian will also drive up this income stream. In the future, Moxian can earn additional revenue through the sale of reward points. Eventually, the company also expects to generate revenue from selling advertising on its platform.
With offerings like the Moxian+ App and the Moxian Reward program, the company strategically connects merchants and consumers. Moxian has designed its products and services so merchant clients can customize their advertising and promotional efforts for specific customers. On the user side, Moxian’s platform invites users to return frequently and encourages new users to subscribe to the company’s website. By allowing merchant clients to study consumer behavior through data collected from a database of users’ activities, the company is also building a social customer relation management tool that allows business owners to engage in precision marketing.
With all initiatives steered by an experienced management team, Moxian’s business strategies, growth initiatives, operating performance and multiple revenue sources are positioning the company for considerable market opportunity in the online-to-offline sector in China.
For more information, visit the company’s website at www.Moxian.com
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