Today’s English language learners have access to more sophisticated tools and technology than ever before, but that doesn’t mean that there’s nothing to be learned from the eager students of the past. In a recent news report, Nageen Mustafa, a Syrian refugee with surprisingly strong English skills, recounted how she learned English by watching the popular soap opera Days of our Lives, and her story is far from an isolated incident. In fact, it’s possible that Hollywood, along with its most famous characters, has done more to teach English in the developing world than any educational outreach program ever created.
The draw of films and television series is easy to understand. Instead of looking at repetitive, sometimes boring learning programs and flashcards, films such as Taxi Driver and Top Gun combine education with first-class entertainment that makes learning a new language more fun. Industry research has confirmed this hypothesis, with bimodal input – which includes both sound and video – consistently increasing comprehension and vocabulary in English language learners more effectively than less engaging techniques. Lingo Media Corporation (OTCQB: LMDCF) (TSX-V: LM), through subsidiary ELL Technologies, is putting this research to good use with its groundbreaking Speak2Me learning platform.
With Speak2Me, Lingo Media leverages its large library of digital content to create customized curriculums that suit the specific needs of its customers. The company has already secured contracts for this technology with a collection of diverse organizations – including municipal governments in Colombia, the University of Guadalajara in Mexico, the Peruvian Navy and the National Training Service (SENA) in Colombia.
“Learning English in an easy to use digital format is essential, especially for the military, government, corporate and academic industries,” Gali Bar-Ziv, president and chief executive officer of ELL Technologies, stated in a news release. “Through our large digital learning library, we are able to quickly and seamlessly build custom digital solutions based on the client’s needs.”
Building on the success of old VHS cassettes and subtitled movies, Lingo Media is continuing to progress toward its goal of changing the way the world learns English. As it expands its foothold in the pivotal Latin American learning markets, the company is in a formidable position to establish a sizable and sustainable presence in the evolving market for English language learning solutions in developing markets around the globe.
For more information, visit www.lingomedia.com
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