When it comes to ecommerce, there are few companies that can compete with Amazon (NASDAQ: AMZN). Since its founding in 1994, the retail giant has amassed more than 244 million active users. In 2014, Amazon’s net sales were just shy of $89 billion, driven by the sale of roughly two billion products from its industry-leading marketplace. For up-and-coming firms in search of an established channel through which to reach target consumers, Amazon represents a powerful, ready-made tool for rapidly increasing sales and establishing a larger foothold in competitive markets.
Earlier this month, Fresh Promise Foods, Inc. took a significant step toward leveraging the reach of the world’s premier ecommerce site by launching its new Harvest Soul storefront. In addition to providing access to Amazon’s considerable user base, this new storefront is expected to better position the company to efficiently satisfy its customers’ rapidly evolving preferences while dramatically increasing brand awareness.
“Establishing a new channel for Harvest Soul allows us to reinvent our online environment and create a more user-friendly, reliable experience through the Amazon.com brand,” Kevin P. Quirk, president of Harvest Soul, stated in a news release.
Harvest Soul products – including both its organic, GMO-free blended juice and chewable juice lines – are already available through the newly-updated www.HarvestSoul.com, and many of the company’s most popular offerings are carried in Whole Foods Market (NASDAQ: WFM) locations across the country. Through its presence in these channels, FPFI is in a favorable strategic position to capitalize on the rapid growth of the $39 billion domestic organic products market, which is up approximately 11 percent from last year, according to the Organic Trade Association.
“Online retail – especially the Amazon.com platform family – is a powerful proving ground for products with limited brick-and-mortar distribution,” stated Michael Jenness, vice president of ecommerce with Harvest Soul. “New products or niche flavors find their audience on the ‘virtual aisle’ while those able to gain traction use their success to leverage physical distribution space.”
Following Coca-Cola’s (NYSE: KO) investment in organic juice producer Suja earlier this year, the investment potential of innovative beverage companies is at an all-time high. The resulting market potential of Harvest Soul’s line of fiber-rich blended juices makes FPFI an intriguing investment opportunity moving forward. Look for FPFI to benefit from its expanded presence in the ecommerce space while continuing to promote sustainable financial growth in the months to come.
For more information, visit www.freshpromisefoods.com
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